Sipcam Home & Garden launches Grounded – serious garden care at sensible prices
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Grounded Range
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Grounded Range
Sipcam Home & Garden is set to launch Grounded, a new garden care brand designed for keen and experienced gardeners looking for quality products, generous pack sizes and genuine value.
With a simple yet distinctive identity, Grounded has been developed to offer practical, effective garden care without unnecessary complexity or a premium price tag.
The new range will sit alongside Sipcam Home & Garden’s existing portfolio, opening up a new opportunity to reach a wider audience within the garden care market while giving retailers a strong value-led proposition.
Simple. Straightforward. Great Value.
Grounded has been created around a clear proposition: quality garden care at a price that delivers real value.
The range combines a contemporary, confident identity with practical products that gardeners can easily understand and use. . With products such as Love Your Toms!, Love Your Plants!, Give ’Em a Boost! and an Acetic Acid Weedkiller, Grounded brings a straightforward approach to everyday garden care.
Serious garden care. Sensible prices.
The range has been developed with the keen and experienced gardener in mind, with generous 3-litre concentrates and ready-to-use formulations that offer excellent value, allowing gardeners to feed more plants and cover more of their garden.
A Growing Range
The initial Grounded range includes a selection of concentrated and ready-to-use garden care products:
- Love Your Toms! – a dedicated tomato feed designed to support healthy growth and bigger, tastier crops.
- Love Your Plants! – an all-purpose plant food suitable for indoor and outdoor plants, available in both ready-to-use and concentrated formulations.
- Give ’Em a Boost! – a seaweed-based tonic designed to support plant health and vitality while helping to improve soil health.
- Acetic Acid Weedkiller – a fast-acting garden weed control product for tackling unwanted weeds.
Built for Value. Built for Retail.
Grounded has been developed with both consumers and retailers in mind. Its simple proposition, distinctive packaging and generous pack sizes create a compelling offer for the garden retail market.
The range is designed to complement Sipcam Home & Garden’s existing brands, adding a new proposition focused on value, volume and performance.
Nigel Thompsons, Head of Sales and Marketing said: “Grounded is an exciting new addition to our portfolio. We wanted to create a brand that is straightforward, commercially compelling and offers genuine value to the consumer. The range has a strong visual identity, generous pack sizes and products that are easy to understand, making it an attractive proposition for both gardeners and retailers.”
Sipcam Home & Garden welcomes garden retailers to discover the new Grounded range, providing fresh retail appeal and great value! Get in touch with the team today - enquiries@sipcamhg.co.uk.