How to increase your sales

It's human nature to want to grow your farm shop and increase sales but we can quite often be left feeling at a loss on how to achieve this. There are several low cost and effective ways that your farm shop business can increase average basket spend... Read more

Black Friday in the Garden centre: Does it work?

Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. This presents opportunities, but how can you take advantage of these as a garden centre?
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How could you diversify?

Whether you own a farm and have some empty barns you are looking to convert or a country estate or existing farm shop or food outlet looking to expand, there are many different options and ways you can diversify and create extra revenue. Read more

The GDPR is live: 4 things you should know

Are you ready for the new GDPR legislation? Probably not… because at Garden Connect, we haven’t spoken to anyone who is 100% ready and compliant. However, we did speak to a lot of people who are already fed up with this new legislation, even before it came into force! Read more

The growing trend for purchasing garden plants online

The Present Tree looks at the growing trend for purchasing garden plants online, identifies the reasons for this, and the effect this has on the gardening industry. Read more

Do you like your own coffee?

Do you like your own coffee? Do you go to the same bathroom as your customers? And where do you park your car? Three questions that might seem strange, but to get online attention, there is nothing quite as powerful as a weird pick-up line. Read more

Badly written PR is probably worse for your image than no PR

I was recently asked to tell the HTA Marketing Conference how to get the most from PR and advertising. It is something I am often asked so here are a few tips that might help with your planning for next year. Read more

Benefits to diversifying

One of the big questions that many rural businesses ask is why should they diversify, and are the benefits of diversifying their land and/or buildings worth the investment. These are important questions to be asking yourself when thinking of expanding your rural business, as diversification does come at a cost both financially and in time and commitment. Read more

Why is a feasibility study important

If you are thinking of diversifying your business the best thing you can do to ensure your best chance of success is to have a solid plan in place. This is where a feasibility study comes in. Read more

Branding is more than just a Logo

There are so many things you have to consider, plan and do when you are diversifying your business, you have so many things to think about that one thing that is often forgotten about is the branding of your new venture. Branding is a very important part for your new business. Read more

5 tips on how a local webshop can easily be found

A lot of garden centres are using their webshop as a showroom for their physical store. The customer journey starts online but ends offline in a brick and mortar store. But how do you make sure that you are easily found via Google? Read more

Brand new look for Premier

Premier is excited to launch their brand-new collections at GLEE this year, which includes eight fresh ranges, over 500 brand-new products – plus over 140 offers to tempt consumers the entire year-round. Read more