ecofective® adds a sprinkle of magic in-store
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ecofective Nourish & Bloom liquid & Granules
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ecofective Gondola End Point of Sale
Sipcam Home & Garden is rolling out an enhanced suite of in‑store support solutions designed to help garden centres elevate their garden care offering and drive stronger shopper engagement across the ecofective® brand.
Seemless Sales Solutions
With sustainability, clarity and convenience continuing to shape shopper expectations, Sipcam Home & Garden’s point‑of‑sale programme gives retailers the tools they need to present the ecofective® brand with maximum impact. The new Gondola End Kits are already proving a standout success, delivering eye‑catching brand presence while providing shoppers with the essential product information they need to make confident, informed choices. These kits not only improve navigation within the garden care aisle but also encourage deeper engagement with the ecofective® story, it’s environmentally conscious solutions and the #AJoyfullRebellion campaign.
Two Powerful Formats, One Purpose
A big part of the ecofective® story this year has been the launch of Nourish & Bloom, an organic plant feed range powered by natural ingredients. Whether you’re tending balcony pots or cultivating a vegetable patch, Nourish & Bloom adds a sprinkle of magic to feeds flowers, fruits, and vegetables with visible results and lasting impact.
Nourish & Bloom All Purpose Liquid Plant Food Concentrate is fast, simple, and effective with pure plant power in every drop. This fast-acting liquid formula is perfect for busy gardeners who want visible results without fuss. Enriched with root booster and seaweed to deliver greener leaves, brighter blooms, and healthier roots. It’s safe for kids, pets, pollinators, and the planet - perfect for gardeners who want a little effort to bring a lot of joy. Supplied in a 1.2 litre plastic-saving pouch, it uses up to 70% less plastic than traditional rigid bottles.
Nourish & Bloom All Purpose Granular Plant Food feeds plants for up to six months by releasing goodness slowly and steadily. Simply sprinkle, water in, and let nature take over. With just one application, the SoilActivator technology in this format includes seven strains of beneficial bacteria that delivers stronger roots, healthy growth, and abundant blooms. Available in 750g and 350g pouches, these granules rebuild tired soils, boost root growth, and keep gardens flourishing season after season.
Alan Jones, Retail Channel Manager at Sipcam Home & Garden, said: “Garden centres are telling us that ecofective® is resonating more than ever with shoppers, and our in‑store support is playing a major role in that success. By giving retailers strong visual theatre, clear product education and flexible display options, we’re helping them grow sales while elevating the ecofective® brand in a way that truly connects with customers.”
Ready to help your garden care aisle truly blossom? Sipcam Home & Garden invites retailers to explore how ecofective® point‑of‑sale solutions and Nourish & Bloom can strengthen their garden care category and support a more engaging, sustainable shopping experience. Contact the Sipcam Home & Garden team today to find out more - enquiries@sipcamhg.co.uk.