Since January Peckish has been sponsoring the Channel 4 Weather bulletins. Originally it was planned for the adverts to finish at the end of February, but due to the success of Peckish in the early start of 2019, it has been decided to extend the campaign.
The “Love Every Bird” campaign aimed to boost brand awareness whilst also advancing the wild bird care sector as a whole, something which Peckish believe to have achieved so far based on the increase in sales in the first two months of the year.
Rachael Dickinson, senior marketing manager at Westland, commented: “Sales so far this year are very strong. We attribute this to many factors but one of which is the Channel 4 Weather sponsorship, which has given Peckish fantastic exposure. We have received great feedback from retailers and customers so it has certainly raised awareness, and cemented Peckish as the leading name for wild bird food, which we are seeing translate to sales and orders.”
The adverts are due to continue throughout March. Click here to view the showreel.
For further information on Peckish and the new ranges please contact your sales representative.