Pet Industry marketing expert Peter Johnson has joined Smart Garden Products to head up their newly created Pet Division that will launch at GLEE under the “Zöon” brand. Pronounced ‘Zow-On’, it is the Greek word for ‘Pet’.
“When the company offered me this role, I was delighted to accept.” Peter added: “I am really looking forward to working with Paris Natar, Jonathan Stobart and their amazing team to bring this exciting new project to market, kicking off at GLEE in September. Smart are the natural choice to launch such an innovative and much-needed new Pet brand, with their industry leading service, stock levels and total commitment to customer care.”
Paris commented: “We are thrilled to have Peter on board given his extensive Retail, Product and Pet Industry expertise. Pet Care as a sector has proved to be uniquely resilient and complements our core gardening businesses perfectly. There is a clear market opportunity within the Pet market for Smart and we sincerely hope that our retail partners will like what they see when we unveil it all to them at GLEE.”