FeatherSnap celebrates GIMA Award win
FeatherSnap has been recognised with one of the garden industry’s highest honours, winning the Pet Care, Aquatics & Wild Bird Care Award at this year’s GIMA Awards. The ceremony – held on Thursday 6th November – was yet another glittering night of celebration, showcasing the very best in garden innovation.
FeatherSnap’s smart, solar-powered bird feeder – the FeatherSnap Scout – took top honours for its innovation, design and appeal to modern birdwatchers. Judges described it as “A serious product for the serious birdwatcher. This well-executed product takes bird feeding to a whole other level.”
Paul Barker, UK Sales Director at FeatherSnap, said: “It’s fantastic to see FeatherSnap recognised with this GIMA Award. It’s a testament to the hard work our team has put into creating something genuinely different. The Scout opens up new opportunities for retailers, while giving birdwatchers, gift-givers, and families a new way to experience nature. It makes birdwatching more accessible, more interactive, and more fun.”
A new generation of bird feeders
The FeatherSnap Scout combines advanced technology with thoughtful design to redefine the birdwatching experience. At its heart is a 4MP camera, powered by a removable lithium-ion battery and supported by twin solar panels that keep it charged for longer, ensuring minimal maintenance. The camera captures high-resolution photographs and video footage directly to a user-friendly, intuitive mobile app, delivering each image in seconds via a super low-latency server.
Users can also live-stream directly to the feeder through the app’s live feed function, immersing themselves in real-time bird activity from their gardens. Designed with practicality in mind, the feeder features dual feed bins, allowing users to offer different seed types to attract a wider variety of species, an easy-access hinged roof for effortless refilling, and a twin extending perch to help control the size of visiting birds.
Beyond its cutting-edge engineering, FeatherSnap is building a community. The app allows users to create a personal ‘Bird Book’ of sightings, unlock achievement badges, and share photos and videos with fellow enthusiasts through dedicated in-app social channels. It’s birdwatching reimagined – connecting technology, nature, and community in one seamless experience.
New opportunities within wild bird care
The GIMA Award win also underscores FeatherSnap’s role in revitalising the wild bird care category. Traditionally a steady performer in garden retail, the category now has a bold new talking point with a product that combines innovation, sustainability, and engagement to inspire a new generation of bird lovers.
For retailers, FeatherSnap presents a fresh opportunity to capitalise on key consumer trends. Smart garden technology continues to grow in popularity, and FeatherSnap brings that innovation outdoors. With its premium design and aspirational appeal, it also stands out as a distinctive gift option, ideal for nature enthusiasts, families, and anyone looking to experience the joy of birdwatching in a modern, interactive way.
Find out more
Want to offer your customers the award-winning FeatherSnap range? Get in touch with Paul Barker at pbarker@feathersnapcam.com to find out how to become a stockist.
Discover more at www.uk.feathersnapcam.com.