Zest 4 Leisure is opening a new photographic studio at its Saltney site which will benefit Garden Centres nationwide, and enable the company to increase its focus on marketing support for Garden Trade customers.
The new studio will be used year-round to produce product and animated assembly videos which garden centres can embed into their own websites. Zest has already produced 50 videos including short product lifestyle pieces and ‘How To’ style animations to make it easier to build Zest’s timber garden products. Used in conjunction with the standard instructions, the ‘How To’ videos show every detail of how the product fits together. They can be seen here.
Thanks to this new facility Zest 4 Leisure will also be able to supply a variety of digital product images in lifestyle settings with models and the occasional dog! This new range of images will also feature on a variety of merchandising and marketing support materials including point of sale (PoS), customer brochures, modular merchandisers and header boards. These will form part of Zest 4 Leisure’s enhanced marketing support package.
Commenting on the new ‘How To’ videos and new studio, Steve Morgan, Zest 4 Leisure’s Managing Director said: “This new approach will mean that we have a comprehensive digital library of product shots available so that we can supply a diverse range of high quality marketing materials to our customers at no cost to them.
“New images and videos will also be used on social media platforms to target consumers and raise awareness of the Zest 4 Leisure brand in order to boost sales.”
With a focus on continuous improvement, the new animated videos and studio are the latest in a series of major strategic investments made by Zest in 2018 and 2019. Zest has also invested in new and improved warehousing to offer a wider choice for Garden Centres, and a new logistics partnership with P&O Ferrymasters, enabling the company to offer an improved delivery service nationwide.
Steve concluded: “These investments and more besides, have been put in place to build a solid foundation for successfully integrated services for Zest 4 Leisure customers. Our aim is to be a supplier of choice, delivering quality timber garden products with excellent customer service and these investments will help us achieve that goal.”