LifestyleGarden® launches the second generation of DuraOcean®

Company: LifestyleGarden

Launched to critical acclaim at SOLEX 2019 DuraOcean® from LifestyleGarden® has been setting the standard for environmental responsibility and innovation within the outdoor leisure sector ever since. As many other manufacturers look to replicate this success, it has been announced that the current DuraOcean® chair – made from recycled ocean plastic waste such as recycled nets, ropes and trawls from the maritime industry – is about to embark on its next chapter with the introduction of a unique crossover design.

DuraOcean® + Panama = combining style & functionality

The next generation of DuraOcean® will look a little different, as it makes its debut appearance within the newly launched Panama collection as a new black High Back stackable chair.

Perfect for dining, the new Panama DuraOcean® chair will feature 3.5kg of recycled ocean plastic waste – helping to contribute to the total amount of ocean plastic waste that DuraOcean® has succeeded in removing or preventing from reaching the oceans so far, which currently stands at more than 150,000kgs – something no other outdoor living product can boast! And boast it will, as each chair will be supplied with newly designed point of sale that will help to challenge and educate the consumer on the past life of the material and how each chair is helping to make a difference to this vulnerable part of our ecosystem.

The new look DuraOcean® Chair will be available in several different configurations, providing retailers and consumers with a range of choices to meet budgets and different garden sizes and styles. From a two-seater bistro set incorporating the new slatted chair design, to a full 6-8 seat dining set option when paired with LifestyleGarden®’s new full aluminium Panama Tables.

The new Panama range will also feature additional options for seating which will include an alternative new high-backed, padded chair design.  Additional options within the range will include four, six and eight-seater dining sets, the latter two also coming complete with two recliner chairs.

The wider Panama collection represents the ultimate in low maintenance design. Rigorously tested for complete performance assurance, the range is made from weatherproof, lightweight and sustainable aluminium, and requires little to no assembly or ongoing maintenance. The full range is also complemented by LifestyleGarden®’s unique new finishing technology which gives the illusion of wood accents on the chair arms and tabletops. In fact, the effect is so convincing that LifestyleGarden® has created special ‘We can’t believe it isn’t wood!’ merchandising signage to showcase this unique material innovation within the retail environment.

The new-for-2021 Panama collection is completed by the introduction of unique sofa designs which can be comfortably enjoyed with or without the deep-filled and highly durable ‘Olefin’ cushions, making it a true year-round solution.

Paul Cohen, Sales Director at LifestyleGarden® said: “There is no doubt that the introduction of new DuraOcean® designs are a real game changer. Recycled ocean plastic chairs were, just 12 - 18 months ago, considered an elite offering, reserved for conceptual design only. But with DuraOcean® we have proven that this material isn’t unachievable for mass manufacturing. Instead, we have made it possible for anyone to make more environmentally conscious decisions, all supported by an affordable price tag and unprecedented retailer buy in. We’re excited to roll out more designs utilising the DuraOcean® model and hope that one day all furniture will be made from recycled material and driven by a desire to safeguard the world around us.”

All of LifestyleGarden®’s new products, as well as its existing product portfolio, can be viewed at its Basildon-based showroom spread over two floors and three showrooms, which has recently undergone a full revamp to provide buyers with a COVID-secure place to source and enhance existing stocking needs for the remainder of the 2020 season, as well as placing 2021 orders.

Find out more

If you want to find out more about LifestyleGarden® and the company’s market-leading outdoor furniture collections, please visit www.lifestylegarden.com or follow the team on Facebook and Instagram.

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