Grange Fencing, the UK’s leading fencing and garden structures supplier, is very impressed with how one of its stockists, MKM Building Supplies, is using displays strategically. Branch Director Mark Evans at MKM Telford says:
“We use displays to showcase new trends in the market and current top-selling products. MKM’s landscaping specialists create themed displays including product types, colours and textures that complement each other well. We like to create a virtual mood board for the garden. This type of thought process helps customers imagine what they can achieve in their own garden design or landscape projects. We try our best to show add-on products without impacting on the flow and overall customer experience of our landscaping display area. Without a doubt it’s very important for us to keep our displays fresh, on trend and inspirational.
“I think very highly of Grange’s merchandising materials. The team came and coordinated the integration of their products within our landscaping displays, which was a big help. We’ve had great feed-back from customers too. They particularly like the fact that they can see and touch Grange’s range of products as opposed to just seeing them in a brochure or online. It’s good to know that we can call on the resource of product training from the company too. That’s a real asset. The Grange displays are a smart addition to our landscaping offer and are showcased in line with the high standards MKM require in order to attract and retain our customers.”
For more information, visit www.grangefen.co.uk. Stockists interested in working with the company should contact the team on 01952588088.