Changing the landscape

Company: Kelkay
  • Get Creative initiative will help retailers build cross-category displays and extend basket size.
  • RHS Endangered Wildlife Stepping Stone Collection.
  • Portfolio porcelain paving eye catching and easy to manage merchandising.
  • Kelkay have also identified ten Best Seller lines for the Easy Fountain range.

Just twelve months after the launch of their new branding and merchandising system, Kelkay have continued their extraordinary work rate by launching more than 80 new products, two completely new brands, a volume-driving promotion for aggregates and a totally new concept for outdoor landscape merchandising and point of sale.

Visitors to the Kelkay stand at GLEE were introduced to the new Portfolio range of porcelain paving which presents this beautiful, strong and versatile material to the market in an easy-to-shop presentation. The Landscape Project was also on show, bringing together new garden features and vital accessories into a new value-driving opportunity for hard landscape retailers.

The RHS gardener’s collection has been one of Kelkay’s notable success stories and the merchandising and POS for the range has been updated for 2018. They have also added a new and exciting RHS endorsed range of Endangered Wildlife Stepping Stones. The new Bee, Dragonfly, Owl & Hedgehog Stepping Stones capture some of the species the RHS are supporting the fight to protect.


The ground breaking Get Creative merchandising scheme has been designed to help retailers develop their hard landscaping category and build value as well as providing inspiration at both retail and consumer level. The successful Pot Toppers range has been extended to include even more Rockincolour shades as well as the addition of the successful Touch and Feel point of sale to the merchandising units.

As well as introducing 31 new features to the Easy Fountain range Kelkay have also identified ten Best Seller lines for which they will be guaranteeing availability next season. They’ve also added 13 Exclusive Opportunity limited availability features available for order before October.

The hugely successful Kelkay aggregates volume promotion continues on selected lines with the tried and trusted ‘buy 3 get 1 FREE’ bags. For 2018 a new volume-driving promotion will be added exclusively on Cornish Stone which features the price crunching ‘5 bags for £20’.

Sarah Downing, Head of Marketing commented “It’s been a busy and exciting time for the whole team, and we are delighted with the reception we’ve enjoyed from our customers.”

To find out about Kelkay's new developments for season 2018,  visit or e-mail the general inquiries office on or call to speak to us on 01405 869333

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