Leading supplier of home and garden décor, Primus, has unveiled its 2021 catalogue, which launches over 200 new products.
The new additions to the Primus range target further penetration for the brand across the UK, with the company focusing on increased brand awareness and enhanced brand presence in outlets across the UK and Ireland. Free display units for retailers and eye-catching design are part of the push to increase market share.
Only unveiled last month, the firm has already received recent award achievements with its line of new licensed products with Hasbro. The Peppa Pig range of five hand crafted garden ornaments with an RRP of £24.99 was a hit at trade industry event, Glee, winning a double for the Best of British Award and the Best Garden Decoration Award.
The firm’s Prehistoric Garden Dinosaurs range was also a finalist in the Garden Decoration Awards. Bringing a child-pleasing, quirky design element to gardens (RRP of £44.99 per dinosaur) these products also reached the finals of the Best Garden Decoration award at Glee.
Says Steve Perry, head of marketing at Primus: “We have really scrutinised our breadth of products as we move into 2021 and we are delighted with the results and the new Primus offering.
“We have massively focused on the garden decor area and have analysed items to ensure that every product that is in the 2021 catalogue deserves it's space. We now have a range every garden centre in the UK should be stocking - this is a weighty statement, but I feel 100% confident in saying that due to the extensive work that has gone into the new catalogue and all the products.
“In terms of product trends, I think garden centres more than ever are looking for quality product that really stands out and differentiates them not only from other centres, but from other gifting markets and that is what we have always tried to hang our hat on as a supplier.”
The new brochure also coincides with a boost in demand at garden centres, as consumers choose to make the most of their outdoor spaces in accordance with current lockdown measures.
Steve added: “Garden centres have had a massive boost in traffic when they were allowed to open earlier than all other non-essential businesses. This would have seen centres having many new customers and I think people are appreciating the value of garden centres more now than ever and we are confident that the new products will be a big hit with both home and garden enthusiasts.”
The new Primus 2021 brochure is out now or you can download it at www.primus.co.uk