British Garden Centres group takes exclusive sponsorship of the National Christmas Campaign Illumination Street. Now in its second year, it’s a campaign that motivates the nation to brighten up their front gardens with the spirit of Christmas. The campaign is designed to enhance and celebrate the magic of Christmas with lights, plants and community spirit which will coincide with National Illumination Street Week from 7th to 13th December 2020.
Launched by Broadcaster David Domoney and backed by The Sunday Mirror, Illumination Street enjoys hundreds of entries from all over the nation, in all shapes and sizes, some for fun and others for charity. In total, Illumination Street entrants have raised over £170,000 for charity and we’re proud to say the prize money assisted them in reaching their targets.
From 1st November 2020, we will launch Illumination Street to the public to start entering their displays. The publicity surrounding the campaign includes Illumination Street TV, national newspaper coverage, TV news coverage, online blogs, advice and a full package of social media platforms to encourage the nation outdoors and to engage with their community.
David Domoney, the campaign’s founder, said: “it’s a perfect campaign to recognise and celebrate the great spirit we experience during the Christmas period. I remember as a child, neighbours would leave their curtains open to show the lights on the Christmas tree to passers-by and as kids it was magical to see. Today, with the advance in technology in outdoor Christmas lights they can make a spectacular display; lifting our hearts and giving warmth to the community and neighbours. We want to encourage and inspire the nation to brighten up their front gardens and streets this Christmas. Garden centres are the best port of call for someone to get started with the best advice on home and garden Christmas displays.”
The Illumination Street campaign will be holding a highly anticipated national competition with a substantial prize pot up for grabs. There are no special requirements to enter, it is open to the public and everyone who wants to spread the joy this festive season.
Prizes total £5,000 worth of British Garden Centre Vouchers split across the following categories: -
- Best Front Garden Large Outdoor Display (1st £1000, 2nd £500, 3rd £100)
- Best Front Garden Small Outdoor Display (1st £1000, 2nd £500, 3rd £100)
- Best Community Display (1st £500, 2nd £200, 3rd £100)
- Best Children’s Display (1st £100, 2nd £75, 3rd, £50 and 10 runners up £25 each)
- Best Front Door Wreath Display (1st £100, 2nd £50, 3rd £25)
- Online Best Children’s Display (1st £100, 2nd £50, 3rd £25)
- Online Best Front Door Wreath Display (1st £100, 2nd £50, 3rd £25)