Cultivation Street launches Illumination Street

Company: Illumination Street

The run-up to Christmas this year sees the launch of Illumination Street, a national campaign to brighten up the streets of Britain with Christmas cheer. Created by Cultivation Street, Britain’s most successful Community & School gardening campaign (now in its eighth year), it will motivate the nation to brighten up their front gardens with the spirit of Christmas.

This brainchild, by TV gardener David Domoney, is sponsored by Safestyle and backed by the Sunday Mirror. The campaign is designed to enhance and celebrate the magic of Christmas with lights, plants and community spirit which will coincide with National Illumination Street Awareness Week from 9th to the 15th of December 2019.

From the 3rd November 2019, Cultivation Street Ambassador Garden Centres will benefit from free national publicity as ‘must visit’ destinations for lighting ranges and advice, plus plenty of Christmas ranges to embellish the homes and streets of Britain. The publicity surrounding the campaign includes Illumination Street TV, National Newspaper coverage, TV news coverage, online blogs, advice and a full package of social media platforms to encourage the nation to engage.

David Domoney, the campaign’s founder, said: “it’s a perfect campaign to recognise and celebrate the great spirit we experience during the Christmas period. I remember as a child, the neighbourhood’s homes leaving their curtains open to show the lights on the Christmas tree to passers-by and as kids it was magical to see. Today, with the advance in technology, outdoor Christmas lights make a spectacular display; lifting our hearts and giving warmth to the community & neighbours. We want to encourage and inspire the nation to brighten up their front gardens and streets this Christmas. Garden centres are the best port of call for someone to get started and we will be encouraging the public to visit Cultivation Street Ambassador Centres for the best advice and home and garden Christmas displays.”

Martin Troughton, “Everyone at Safestyle is proud to support Illumination Street and the many people who bring a little light to our lives at the wonderful time of year. We are in awe of the incredible displays people create this time of year, some of which raise money for charity and light up peoples lives.”

Cultivation Street ambassadors now number over 300 and are affiliated with industry-leading garden centres like Notcutts, Bents, Webbs, Dobbies, Ayletts, Hilliers, Klondyke, Old Railway and so many more garden centres.

Like Cultivation Street, the Illumination Street campaign will be holding a highly-anticipated national competition with a substantial prize pot up for grabs. There are no special requirements to enter, it’s open to the public and everyone who wants to spread the joy this festive season. The categories available to enter are:

Best Front Garden Large Outdoor Display - 1st £1000, 2nd £500, 3rd £100
Best Front Garden Small Outdoor Display - 1st £1000, 2nd £500, 3rd £100
Best Community Christmas Tree - 1st £500, 2nd £250, 3rd £100
Best Children’s Window Display -  1st £200, 2nd £125, 3rd £75 and £25 for 10 runners up
Best Front Door Display - New front door
Online Best Children’s Window Display - 1st £100, 2nd £50
Online Best Front Door Display - 1st £100, 2nd £50

For more information please contact:

Illumination Street is looking to grow its Ambassador network and any garden centres that would like to get involved can contact Annie Yates via or 01926 641 997.


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