Alton Towers Resort welcomes Treadstone’s Peter Rabbit merchandise

Company: Treadstone Products

The Peter RabbitTM merchandise range created by Treadstone Products has proved to be a hit with visitors at Alton Towers’ popular CBeebies Land shop. Featuring children’s outdoor clothing, bags, accessories and gardening tools, the range showcases a variety of Peter Rabbit related themes in eye-catching and colourful designs.

 The introduction of the merchandise at the UK’s favourite theme park follows the launch in March this year of the ‘Peter Rabbit Hippity Hop’ ride, featuring the mischievous bunny and his friends from the hit CBeebies TV animation.

“The level of enthusiasm for Treadstone’s Peter Rabbit merchandise from guests has been very high with lots of postitive feedback. The range is great quality, and the breadth of product choices, including raincoats, hats and gloves means it really stands out in the CBeebies Land shop.

“The service support we have received from Treadstone has been really good. They are a new supplier to us and have been very easy to work with.”

Dean Winters, Treadstone's Head of Brands said: “We’re over the moon with the reception our range has had from customers and staff at Alton Towers. Our Peter Rabbit line seems to grow in popularity every year, in line with the growth of the property. Clearly the world cannot get enough of this lovely character, which translates to rather wonderful sales opportunities for retailers.”

Treadstone’s Peter Rabbit line is based on the popular animated TV series which airs daily on CBeebies.

This season, Treadstone has introduced hat, glove and scarf sets in both Peter Rabbit and Lily Bobtail versions plus two striking appliqué hoodies. The firm offers retailers two display options to ensure the range is presented to optimum effect. The first is a four-sided, freestanding bespoke merchandiser featuring hooks, complemented by interactive POS in the form of children’s games. The second is a compact display unit.

Retailers interested in working with Treadstone Products can contact the company on 01978 664 667 or email or for more information, visit

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