Unwins launches first-ever houseplant seed collection
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Unwins Houseplant Asparagus Fern
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Unwins Houseplant Pink Polka Dot
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Unwins Dichondra Silver Surfer
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Unwins Houseplant Bird of Paradise
Unwins Seeds, a trusted name in gardening since 1903, is proud to introduce its brand new Houseplant Seed Collection, a curated range of eight indoor plant varieties, developed specifically to thrive in UK and Irish homes.
This launch represents Unwins’ first ever houseplant category of seeds, responding to surging consumer interest in indoor gardening, and with shoppers spending £700m* on houseplants in 2023, the trend shows no sign of slowing.
The Unwins Houseplant Seed Collection is designed to appeal to a wide demographic, from experienced gardeners seeking new indoor challenges, to urban dwellers and first-time plant owners looking for easy, rewarding ways create a stunning indoor jungle.
Collection Highlights
Each seed variety has been selected for its striking appearance, resilience, and indoor suitability, all presented in eye-catching packets:
- Asparagus Fern: Elegant and airy foliage perfect for bright, humid spots like kitchens and bathrooms
- Mandarin Plant: Striking orange stems and air-purifying qualities make it both functional and fashionable
- Zumula (Cat Grass): A safe, engaging choice for pet owners, with lush green blades that aid feline digestion
- Dichondra ‘Silver Surfer’: A cascading beauty with silvery foliage, ideal for shelving and hanging displays
- Hypoestes Pink Polka Dot: A colourful, compact option for brightening up smaller living spaces
- Sempervivum (Succulents): Ultra-resilient and sculptural; ideal for sunny windowsills
- Bird of Paradise: An exotic favourite with broad, paddle-shaped leaves and the occasional tropical blooms; perfect for statement displays.
Natasha Lane, Head of Seed, for Unwins, commented: “We’re seeing consumers increasingly seeking sustainable, wellness-enhancing hobbies, and the new Unwins Houseplant Seed Collection positions retailers at the forefront of an enduring indoor gardening trend. We’re thrilled to see shoppers take our new seeds home and grow their own indoor oasis, and we’ll be there to grow with them every step of the way, from easy to follow back of pack instructions, to educational and inspirational web-articles, and even social media content to follow along with.”
To support retailers, Unwins have also developed a convenient counter-top merchandising solution, that can be used to display the seeds in various locations that drive cross-category sales in-store. The seeds can also be displayed on Unwins propagation G.E.M.S stands, encouraging shoppers to purchase everything they need for successful germination, including Westland Seed Sowing Compost, a peat-free, moisture-retentive compost, and VisiRoot Cell Trays, which are made from recycled rPET material, and these transparent trays help users monitor root development and moisture with ease.
Unwins seeds can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery. Scan here to login in or sign up. To benefit from the in-store POS and display units contact your Westland Account Manager.