In September 2017, Southern Trident was formed by its three founders, to bring their experience, knowledge, and passion for Coir from their home state of Tamil Nadu, India to the UK marketplace. Southern Trident supplies high quality coir based growing medium and eco-friendly doormats. Coir is a 100% natural, sustainable, renewable, and organic material. Certified raw material is supplied direct from audited sources to the UK in a seamless fully Southern Trident managed operation. Product is further inspected, then packaged in the UK using 100% recyclable, compostable materials. Southern Trident markets in the UK under the Coco & Coir brand. Sustainability is at the heart of Southern Tridents foundation, products that work for the consumer, the environment and meet the aims of the Southern Trident strongly held company values of Green today, Greener tomorrow.
The UK is moving towards the cessation of peat extraction from natural bog lands, to protect, wildlife, the natural environment, habitats key to continued biodiversity and ensure that peat bogs continue to lock away Carbon Dioxide. Coir compost is the most stable of the peat free growing medium materials, coming from a single organic source.
In under three years Southern Trident, through the brand Coco & Coir has set new standards for the highest consistency and quality of Coir compost combined with the highest regard for the environment. These facets together with dedication to customer service and professional presentation of commercial propositions has led to a sales performance that has far exceeded budgets, resulting in the expansion of the management team and a move to a much larger production and distribution site.
The branding, products, range, and labelling have undergone a complete review for launch from September. NPD has resulted in additional new Coco & Coir products, such as COCO DOTS and innovative, unique, recyclable non plastic packaging, that carries appealing, interesting reading to inform consumers and links to additional product background and information, that reinforce the authenticity of Coco & Coir. Litre for litre Coco & Coir products are lighter, easier to shop, and are impulse carry home compost purchase. Coco & Coir ranges are ideally suited to instore, click & collect, and online sales – requiring no further packaging or handling costs.
Recognising the importance of merchandising to appeal to consumers and further drive sales, Southern Trident have developed fully merchandised display units, that adhere to and maintain the strongly held company ethos of minimal environmental impact. The displays are constructed of recycled material, that can be further recycled after use.
Customer service is paramount to Southern Trident. In September Southern Trident launches its Garden Retail Response Unit, trade show on wheels. In these challenging times, absence of trade events, let Southern Trident visit you, observing all protocols, to view the Coco & Coir ranges, view merchandising options discuss trading agreement options and meet your requirements.
To join and benefit from the Southern Trident, Coco & Coir success email firstname.lastname@example.org or call 07368 134605.