Set your store up for success during the hosepipe ban
Westland Horticulture, home to brands such as Kent & Stowe, Flopro, Boost, and Jack’s Magic, is encouraging retailers to ensure their stores are ready for success during the expanding hosepipe ban — and to support gardeners navigating drought conditions.
Westland is reporting a 49x increase in consumers searching for water-wise gardening tips on gardenhealth.com, highlighting the growing demand for practical solutions. Following the driest spring in over 100 years, hosepipe bans are now active in areas including North Yorkshire, York, East Riding of Yorkshire, and parts of Kent and Sussex. More regions may follow, with water companies closely monitoring the situation. Thames Water recently announced a temporary ban impacting Swindon, Gloucestershire, Oxfordshire, Berkshire, and Wiltshire from 22nd July.
Gardeners are increasingly turning to Westland’s online resources for expert advice on maintaining their gardens without a hosepipe. Tips include installing water-efficient irrigation systems like the Flopro SoakerFlo, choosing drought-tolerant plants, and adopting smart watering techniques.
To meet rising demand, Westland is encouraging retailers to stock up on water-saving products. The Kent & Stowe range includes stylish metal watering cans that let consumers water plants effectively — and beautifully — by hand.
Additionally, the Flopro Quick Fill & Flo watering can connects directly to a hose, enabling fast, convenient filling without the need to hold heavy cans under the tap. It still delivers the gentle precision of a traditional watering rose.
Alex Banham, Senior Brand Manager at Westland, said: “We’re expecting more parts of the country to announce a hosepipe ban in the coming weeks. Now is the time to place an order via the convenient Westland Live platform and ensure your garden centre is stocked with our watering solutions to meet peak demand.”
Retailers can order now via Westland Live, available 24/7 on smartphones.
Don’t have a trade account yet? Call +44 (0)28 8772 1080 or contact your Westland account manager to get set up.