The Resolva range of weedkillers continues to be a firm favourite among gardeners. For next season, Westland is supporting the brand with a £1.5M TV campaign throughout the two May Bank Holidays featuring Resolva Xpress 24H, a fast, glyphosate-free alternative.
This campaign is part of the Resolva plan to promote greener chemicals. Resolva is the first and only brand offering a complete glyphosate-free alternative portfolio to customers, including Resolva Path & Drive, Fast, Xpress 24H and Xtra. The brand, year to date, has already reduced the glyphosate output in the market by 60% and aims to reduce it to zero by 2023.
The latest addition to the sustainable portfolio is Resolva Weed Preventer. First of its kind in the UK, Weed Preventer is a 100% natural and organic granule that prevents weeds establishing on bed, borders and allotments. The product will be backed up by social media and influencer activity focusing on product benefits and how to use it.
Both campaigns will be brought to life in store through gondola ends, wobblers and a handy range of shopper guides to educate and empower to win the war against weeds.
Resolva Xpress 24H contains Pelargonic Acid. Resolva Path & Drive Weedkiller contains Acetic Acid. Resolva Xtra contains Mecoprop-P & Dicamba. Use plant protection products safely. Always read the label and product information before use.