Happy Compost now available to order after successful unveiling

Company: Bord na Móna

Following a hugely successful launch at Glee, Bord na Móna’s new peat-free Happy Compost is now available for order and will be available in garden centres from January 2020.

Happy Compost received a ‘best in test’ performance against all major competitors in trials conducted at University College of Dublin. In some cases, the peat-free products which include bark, green compost, wood fibre and coir, outperformed compost products including peat. It was also discovered in blind taste tests that tomatoes growing in peat-free compost tasted better than those grown in peat-based compost.

The new Happy Compost range received astounding interest from existing customers and prospects alike, with a significant number of new customers placing orders at the stand. Visitors to Glee received a first look at the six new peat-free products, and had the opportunity to discuss Bord na Móna’s sustainability credentials with the knowledgeable team of experts.

Steve Harper, Head of Commercial & Marketing for Bord na Móna UK, says:

“We are very excited about the initial success of Happy Compost and to show off a product that we have been working so hard on for the past three years”.

“As peat-free is the way we are going as a country and is the right thing to do, we wanted to create a brand that made it simple for environmentally conscious shoppers to pick out a brand that is clearly peat-free.

“This clearly resonated with buyers at Glee, which resulted in a great launch for us and we can’t wait to see Happy Compost hit the shelves at local garden centres”.

To find out more about Bord na Móna and the Bord na Móna Happy Compost range, visit: www.thegreenergardener.com.

 

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