Climate emergency - ‘Survival Kit’ Seed Range

Company: Seeds of Italy Ltd
  • Vegetable Growing Survival Kit
  • Brexit Vegetable Growing Survival kits
  • Climate Emergency Pollinators Survival Kits
  • Franchi Climate Emergency Pollinaters Survival Kit

Following outstanding sales of our ‘Brexit Veg Growing Survival Kit’ and the subsequent launch of our Pollinators Survival Kit at the RHS Chelsea Flower Show where we sold out, we are pleased to announce that we are soft launching a standalone ‘Survival Kit seed range’ for outlets at RHS Hampton Court from our Climate Emergency Ark Garden (Dig IN Marque) with a hard launch at GLEE (stand 8A41).

Your customers want to do more to help the environment, but they don’t know what they can do - our gift packs are the answer.

They have a proven record with over a thousand sold of our brexit kits in just a matter of months to garden centres, deli’s and gift shops. They have mass appeal, are educational and make the ideal gift. You don’t need to be a Franchi stockist to carry them.

Paolo Arrigo, director said “after being inspired by Greta Thunberg, we have decided that the environmental situation is so serious, we need to do more than we already do, and our new approach on climate is ‘aggressively pro-active’. By supplying Franchi seeds, you are supporting biodiversity and our reputation enhances your reputation”.

“Franchi already have an exemplary ethical reputation as producers of unique biodiverse regional varieties, are guardians of 150 local varieties, have @220 Slow Food approved traditional heirloom vegetables including 11 on the at risk ‘Ark of Taste’ register (some of which will be featured on our Hampton Court ‘Ark’ Garden). We do not stock Money Maker or Gardeners Delight because they are not biodiverse”.

 

The range consists of:

Pollinators Survival Kit7 packs of mixed flowers and herbs specifically formulated to enhance insect habitat and attract ladybirds, butterflies and bees specifically. Launched at the RHS Chelsea Flower Show last month. RRP £14.99

Endangered Veg Survival Kit – 94% of heritage veg varieties have been lost in just the 100 years. This kit contains 7 Franchi varieties on the Slow Food at ‘at risk’ register (the ‘Ark of Taste’). Use them or lose them. Includes for example a French spinach which dates to 1635. If the grower ceases to produce it, it will be gone forever, to everyone. It is biodiverse. RRP £14.99

Birds and the Bees Survival Kit – A selection of 6 beneficial varieties that benefit both large and crucially, smaller birds by providing natural foods they need (3 varieties) and bees (3 varieties) by creating or enhancing habitats. RRP £14.99

Vegetable Growing Survival Kit12 varieties for harvesting every month of the year to ensure a constant supply of fresh veg. Can be cultivated in containers or the veg plot that can be stored, frozen or preserved.

Brexit Vegetable Survival KitAs above but brexit branded and a proven bestseller. Non-political, the kits have been on the One Show, ITV, the Times and numerous gardening and news items internationally. RRP £24.99

Please contact us on 020 8427 5020 or email: grow@italianingredients.com to pre-order your survival kits or for more information.

 

Recyclable. Ethical. Essential.

Our reputation enhances your reputation

 

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