Boost returns to TV
Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is returning to TV screens this May in the UK and Ireland. As consumers enter the peak buying window for plant feed, Boost will be front and centre, building brand preference and driving footfall into garden centres.
Now in its fourth consecutive year of above-the-line support, Boost has cemented its place as a trusted brand that delivers exceptional results. This spring, the dedicated 20-second advert will hit high-traffic channels in the UK, including Channel 4, ITV3, ITV4, and Sky, as well as RTÉ in Ireland, and placed alongside lifestyle and gardening programming. Running from 1st to 25th May, the campaign is forecast to reach over 28 million consumers — keeping Boost top of mind when customers head in-store.
The advert highlights Boost’s standout promise: 4x more blooms*, plus more fruits and vegetables, thanks to its unique formulation. Featuring PLANTSENSE™ technology, Boost delivers an ideal balance of nutrients and enhanced water management — giving gardeners visible results they’ll come back for again and again.
While the hero message champions the original liquid feed, the campaign will also lift awareness of the wider Boost range, including:
- Boost All Purpose Compost, with water-storing granules that keep plants hydrated, particularly essential for container gardening
- Boost All Purpose Multi-Action Granules, new for 2025 and offering 6 months of slow-release feed, tailored to plant’s needs at their different stages of growth.
Balinda Green, Senior Brand Manager for Boost, at Westland Horticulture, commented: “We want to help all gardeners achieve their best season after season, whether that be the most glorious containers and baskets, a blooming border, or a bountiful harvest, Boost gives plants the nutrients they need to thrive and transform gardens.
“Year after year, we’ve continued to invest in our Boost brand with media advertising, and this year we’ll be further targeting consumers with social media and PR activity, as well as investing in-store to capture shopper’s attention and help our trade partners maximise the media presence.”