Altico’s Virtue Collection continues to lead the market
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Altico Virtue Range
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Virtue Enya Antique White
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Virtue Camille Rustic Grey
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Virtue Jada Antique White
Altico Garden Products celebrates the ongoing success of its Virtue Water Feature range, now entering its second year. With 5 times as much stock than in 2024, the collection has consistently sold out, cementing its position as the top choice in water feature's for UK garden centres.
High Demand for Timeless Design
Virtue Water Features have seen exceptional sales, praised for their elegant aesthetics and durability. Crafted from glazed ceramic and heat-fired for resilience, these premium designs offer a refined, aged finish that enhances outdoor spaces.
Strong spring trading, an expanded range, and increased stock have driven 2025 sales growth, with garden enthusiasts seeking standout handcrafted designs.
Anticipating continued strong demand for 2026, Altico has placed substantial forward orders and begun stockpiling in production to ensure robust availability and uninterrupted supply for the 2026 season.
Looking Ahead
Altico continues to innovate, with preparations for the 2026 Virtue collection well underway. Alongside increased production, the expanded new range will feature fresh, exciting designs—some with unexpected twists that will redefine garden water features.
The next evolution of Virtue Water Features will be unveiled at Glee Birmingham in September 2025, offering an exclusive preview of the expanded range.