How to increase your sales

It's human nature to want to grow your farm shop and increase sales but we can quite often be left feeling at a loss on how to achieve this. There are several low cost and effective ways that your farm shop business can increase average basket spend... Read more

Benefits to diversifying

One of the big questions that many rural businesses ask is why should they diversify, and are the benefits of diversifying their land and/or buildings worth the investment. These are important questions to be asking yourself when thinking of expanding your rural business, as diversification does come at a cost both financially and in time and commitment. Read more

Branding is more than just a Logo

There are so many things you have to consider, plan and do when you are diversifying your business, you have so many things to think about that one thing that is often forgotten about is the branding of your new venture. Branding is a very important part for your new business. Read more

Do you like your own coffee?

Do you like your own coffee? Do you go to the same bathroom as your customers? And where do you park your car? Three questions that might seem strange, but to get online attention, there is nothing quite as powerful as a weird pick-up line. Read more

How Bonnington Plastics beat substitute sellers on Amazon

Bonnington Plastics offers to share with other manufacturers the tactics it used to beat the substitute sellers who were costing the company £50,000 a year. Read more

Customers responding to this advert wrongly believed they were buying the genuine product

Unmanned Concessions – Getting Started

Unmanned Concessions are a relatively new format for garden centre retail but the concept has existed for years.  Also known as the ‘Department Store Concessions Model’, Unmanned Concessions are a new way to introduce ranges and brands in a cost effective, manageable, well merchandised way. Read more

Do online ads generate footfall into garden centres?

The link between a good position in Google’s index and sales in your bricks & mortar store might not be obvious, surveys have shown clearly: YES, there’s an obvious link between the two! Read more

Black Friday in the Garden centre: Does it work?

Friday, November 23rd is Black Friday: a tradition that has drifted over from the United States, when people head out en masse after Thanksgiving to bargain-hunt. This presents opportunities, but how can you take advantage of these as a garden centre?
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Why is a feasibility study important

If you are thinking of diversifying your business the best thing you can do to ensure your best chance of success is to have a solid plan in place. This is where a feasibility study comes in. Read more

How could you diversify?

Whether you own a farm and have some empty barns you are looking to convert or a country estate or existing farm shop or food outlet looking to expand, there are many different options and ways you can diversify and create extra revenue. Read more

Brand new look for Premier

Premier is excited to launch their brand-new collections at GLEE this year, which includes eight fresh ranges, over 500 brand-new products – plus over 140 offers to tempt consumers the entire year-round. Read more

Marketing Trends for 2016

With 2016 well and truly here, we thought we’d take a look at the marketing trends to watch out for this year so that you and your business are always one step ahead of the game. Read more

Mediation

Mediation is an effective tool for tackling a wide range of property and commercial
issues. It involves a neutral third party, assisting the conflicting parties to reach a
conclusion to their dispute themselves. Read more

Maximising advertising results

Results from advertising can often be disappointing. How can garden centres improve the response levels from their advertising? Read more

Looking ahead - It's not all doom and gloom

2013 turned out to be another disappointing year in all three key sectors of the garden retail market – garden plants, garden care and garden leisure – with all three sectors showing a steady decline in the five years to 2013 covered by the Analysis. Read more