Spring Fair unveils new campaign for 2026
Spring Fair 2026, the UK’s leading showcase for Home, Gift and Fashion, returns to the NEC Birmingham from 1–4 February 2026 with an inspiring new creative direction: Retail Alchemists – Masters of the Mix.
This bold campaign marks a new era for the iconic event, signalling its transformation from a traditional marketplace into a dynamic experience — a living, breathing celebration of retail’s power to inspire, connect, and transform.
No longer just a destination for buying and selling, Spring Fair 2026 becomes a stage where creativity, commerce and community collide. It celebrates the Masters of the Mix — the retailers who curate the unexpected, the suppliers who spark innovation, and the visionaries who transform stores into experiences.
Building on over 75 years of retail heritage, the 2026 edition features an expanded footprint, revitalised visitor experiences, and fresh design-led innovation. Visitors will explore immersive, sensory environments designed to engage all five senses and ignite new ideas across every product sector.
Jackson Szabo, Portfolio Director at Hyve Group, says: “Spring Fair 2026 marks a new chapter. Retail Alchemists captures the chemistry of creativity, community and commerce — an environment where discovery and connection are as vital as the products themselves.”
As the heartbeat of UK retail, Spring Fair continues to unite brands, suppliers, and buyers with a combined buying power exceeding £2.25 billion. Discover, connect, and transform your retail journey at Spring Fair 2026, 1–4 February, NEC Birmingham. Visit www.springfair.com for details.