What’s next from Primeur?
Innovation, sustainability, and retailer-first thinking are at the heart of Primeur’s success story – and visitors to Glee 2025 (16th – 18th September, NEC Birmingham) can expect another show-stopping display of what’s next from the garden retail favourite.
Following a hugely successful initial launch at last year’s show, Primeur is preparing to expand its ‘Garden Central’ value planter collection. Designed to offer consumers affordable style without compromise, this collection has already been warmly welcomed by retailers looking to diversify their planter offering. The full line-up is set to be unveiled at Glee 2025, promising fresh designs that will further cement Garden Central as a must-stock range.
The multi-award-winning Tierra Verde self-watering planters will also see exciting new additions. Known for combining eco-credentials with innovation, Tierra Verde is evolving with textured exteriors and a refined colour palette that taps into the demand for contemporary, muted tones. These updates keep the range ahead of style trends, ensuring retailers can offer planters that resonate with modern gardeners.
But that’s not all. Primeur is preparing to showcase an entirely new planter concept that’s tipped to capture industry attention. By bringing flatpack back into fashion, this development will offer flexible solutions for homes, gardens, and allotments, and is expected to particularly appeal to generation rent and those seeking easy-to-store, easy-to-move designs.
Primeur’s broader garden portfolio – including borders, stepping stones, and decking solutions – will also be on display at Glee, giving retailers the chance to explore these proven, year-round sales favourites first-hand.
On the doormat side, the creativity continues: the bestselling Bree Merryn collaboration expands with new exclusive designs, while an innovative rubber entryway mat range with interchangeable coir inserts makes its debut. Offering consumers more choice and retailers fresh repeat-sales potential, this new concept is set to be a highlight.
Beyond the products, Primeur’s commitment to helping retailers shine instore will be on full display. Expect to see new merchandising solutions, plus the opportunity to speak directly with the team about tailored, flexible approaches to suit your business.
With a proven track record for turning heads at Glee, Primeur is set to deliver again in 2025. Visit stand 11E61-F60 to discover what’s next in recycled innovation.
Get in touch
To find out more about Primeur please get in touch with the team at 01274 518800 or visit www.primeur.co.uk