The Glee New Product Showcase 2025 winners are revealed
Sixteen fantastic new garden, outdoor leisure and pet product innovations have been confirmed as the winners of this year’s highly-coveted Glee New Product Showcase. The winning products were announced at a special award presentation organised and run by Garden Trade News at the leading garden retail event, Glee, which takes place this week (16th – 18th September, NEC Birmingham).
Several hundred entries were received across the 13 product categories, plus ‘best of’ awards, with suppliers from within the garden retail sector, eager to showcase the innovation that has kept gardeners coming back for more throughout the past 12 months.
These eager teams all took to ‘The Hive’, Glee’s dedicated seminar hub in hall 10 earlier today to pitch to the judges, highlighting the features and benefits of their latest products in the hope of being crowned this year’s winners.
It was then the work of the panel of judges to carefully deliberate the merits of each entry, before crowning the individual category winners and three ‘champion of champions’ awards at today’s official Glee New Product Showcase ceremony.
Glee 2025 New Product Award Winners and Shortlisted Products
Garden Decoration
• Crazy Chic - Woodlodge Products (10B51-C50)
• Hot Air Balloon Primus - Primus (A. Perry Ltd.) (9K71)
• Orchard Sculpture Trellis - Treadstone Products (10A60)
• Set of 3 planter/lantern columns - Eastern Connections (9D65-E66)
Winner: Orchard Sculpture Trellis - Treadstone Products
Growing Materials
• BioFleece18® - Andermatt (9K93)
• MAD Soldier Frass - Mad Company (12D61)
• SylvaGrow Houseplant - Melcourt Industries Limited (10F40)
• Westland Multi-Planter - Westland Horticulture Limited (10C51-F50)
Winner: SylvaGrow Houseplant - Melcourt Industries Limited
Growing Accessories
• Beneficial Insect Attractant - Gardening Naturally Ltd (9L73)
• Bokashi Bin Starter Kit - Gardening Naturally Ltd (9L73)
• ClipGlove Ankle Boots - Treadstone Products (10A60)
• Moisture Keeper Mosaic Glass Self-Watering Globe - Panacea Products Ltd (11C61-E60)
• Tulip Flower Alert - Mayhem UK Ltd (9J81)
Winner: Tulip Flower Alert - Mayhem UK Ltd
Growing Containers
• Garden Central Essential Collection - Range Extentions - Primeur Ltd (11E61-F60)
• Liberty Blue Pot - Woodlodge Products (10B51-C50)
• Manresa - Woodlodge Products (10B51-C50)
• Rustic Short Bowl Planter - Rago Planters (9J61)
• Tierra Verde Melody & Harmony Collections - Primeur Ltd (11E61-F60)
Winner: Liberty Blue Pot - Woodlodge Products
Retail Services
• Own-Branded Feeds - Bronte Heritage (11B61-C60)
• Plastic-free Plant Drop Shipping Service - Coletta & Tyson/Accelopack (GH29)
• Secure Fixtures Intelligent Lockable Cabinets - Formbar Limited (11F71)
Winner: Secure Fixtures Intelligent Lockable Cabinets - Formbar Limited
Tools & Machinery
• Buffalo Heavy Duty Metal Dustpan & Brush – Wilsons (9H75-J74)
• Hori Hori Trowel - EP Barrus Ltd (12F40-G41)
• Kent & Stowe Watering Set - Westland Horticulture Limited (10C51-F50)
• Roughneck Sharp Edge Micro Shovel – TOOLBANK (9G41)
Winner: Hori Hori Trowel - EP Barrus Ltd
Wild Bird Care
• Audubon® Eggpicnic Squirrel Resistant Metal Chateau Feeder - Panacea Products Ltd (11C61-E60)
• Bat Box - Gardening Naturally Ltd (9L73)
• Buzz Box - Beekeeper's Starter Pack - Buzz Box (9D91)
• Nester Pod & Hive Pod – Eggologic (9L90)
Winner: Nester Pod - Eggologic
Pets
• Aqua Paws - Creative Products Ltd (9E41-G40)
• Buffalo Bites - The Buffalo Co (12F31)
• Eco Soft Animal Bedding - Eco Crops Ltd (10F70)
• Get Off, Lawn Rescue - Sipcam Home and Garden (9E35-F36)
• ThermaCool Pet Bowls - The Buffalo Co (12F31)
Winner: Aqua Paws - Creative Products Ltd
Plants Seeds & Bulbs
• Colourful Spring Bulbs CDU - Bees Seeds Limited (9F82)
• Euphorbia x martini Walberton's Little Treasure WALEULITR – Farplants (GH68)
• Salvia Strawberry Melba - Darby Nursery Stock Ltd (GH39)
• Peanut Plant - Gardeners Kitchen Ltd (GH93)
Winner: Euphorbia x martini Walberton's Little Treasure WALEULITR – Farplants
Winner: Salvia Strawberry Melba - Darby Nursery Stock Ltd
Landscape
• Block Blitz Gravel Cleaner - Sipcam Home and Garden (9E35-F36)
• Orchard Grande Sculptures - Treadstone Products (10A60)
• Prestige Water 250 litre Classic Slim Wall Water butt - Prestige Water Ltd (9G95)
Winner: Prestige Water 250 litre Classic Slim Wall Water butt - Prestige Water Ltd
Home
• ClipGlove Ankle Boots - Treadstone Products (10A60)
• Half Moon Coir Tray Mat - Primeur Ltd (11E61-F60)
• Heat Holders RHS Wellington Boot Socks – SOCKSHOP (9E83)
• National Garden Scheme - Queens Landing Washable Doormat - Primeur Ltd (11E61-F60)
Winner: National Garden Scheme - Queens Landing Washable Doormat - Primeur Ltd
Gifts
• Cleanse And Purify Smudge Gift Set - Mindful Living Co (12G53)
• Gardman Festive Feasts Selection Box - Westland Horticulture Limited (10C51-F50)
• Lux-Fit Gauntlet DragonFly - EP Barrus Ltd (12F40-G41)
• Peckish Wild Bird Gift Set - Westland Horticulture Limited (10C51-F50)
Winner: Gardman Festive Feasts Selection Box - Westland Horticulture Limited
Food & Drink
• Debag Global Baking Technology - Whitco Catering and Bakery Equipment Ltd (11D91-E90)
• Giant Chocolate Tools DIY Lovers Gift Selection Box - The Amazing Chocolate Workshop (11C103)
• Numilk plant based milk machine – iSqueeze (11D100)
Winner: Numilk plant based milk machine - iSqueeze
Leisure & Entertaining
• Eco Soft Furnishings - W Living (12B20-C21)
• Eco Willow Wood Briquettes - Eco Crops Ltd (10F70)
• Sahara Arke BBQ – SAHARA (10G60)
• Ziptrak Outdoor Blinds - Solar Solve Limited (9C85)
Winner: Sahara Arke BBQ - SAHARA
Best of British
Winner: BioFleece18® - Andermatt
Sustainability
Winner: Eco crop small animal bedding and Eco Willow Wood Briquettes - Eco Crops Ltd
Overall New Product of the Year
Runner up: SylvaGrow Houseplant - Melcourt Industries Limited
Winner: Orchard Sculpture Trellis - Treadstone Products
Matthew Mein, Glee Event Director, commented: “This year’s edition of Glee has, so far, been truly outstanding. The quality and diversity of innovation on display has surpassed expectations, demonstrating the strength, resilience, and creativity of the garden retail sector. Our judges were once again impressed not only by the ingenuity of the entries, but also by the passion and dedication behind each product.”
He added: “The atmosphere at this year’s event has been electric, with exhibitors, buyers, and visitors alike praising the showcase as one of the best in recent years. We are delighted to celebrate the winners and shortlisted entries, and we look forward to seeing how these products will flourish in the market in the coming season.”
Join us for the remainder of Glee
Glee 2025 continues at the NEC Birmingham until Thursday 18th September, offering visitors the opportunity to discover the latest innovations, attend inspiring seminar sessions and enjoy networking with industry peers.