Sipcam Home & Garden set to launch bold new innovations
Sipcam Home & Garden is set to make a powerful impression at Glee Birmingham 2025, showcasing a dynamic line up of new products and refreshed branding across its leading garden care ranges. Retail buyers can expect a compelling mix of innovation, sustainability, and shelf-ready appeal.
Block Blitz®: Outdoor Cleaning Reinvented
The Block Blitz® patio care range continues to lead the way in outdoor surface cleaning with two exciting new product launches. To complement the expanded offering, the brand has undergone a packaging refresh, refining its branding and colourways to deliver stronger shelf presence and clearer category positioning in-store.
ecofective®: Growing a Movement
Nourish & Bloom is the newest innovation by ecofective®: an organic, high-performing range enriched with nature’s best blends to nourish plants. Designed to restore soil health and boost plant vitality, this new range offers both liquid and granular formats for every kind of gardener. Special guest Lee Connelly will be on the stand celebrating the success of the 2025 UK Garden Schools Tour which was sponsored by ecofective® and will be launching a new campaign for 2026 with the brand.
Fito®: Beautiful Houseplants Made Easy
Indoor plant lovers will be delighted by Flourish, the latest innovation from Fito. This new product simplifies houseplant care, offering peace of mind and consistent results with every use. It’s the perfect solution for those seeking vibrant, healthy plants without the guesswork.
GET OFF®: A Fresh Look for a Trusted Favourite
Sipcam Home & Garden will be unveiling the GET OFF® Paws Away range - a bold new chapter for one of the UK’s most trusted brands in pet training and outdoor cleanliness. With a refreshed look and expanded category focus, this range will help pet owners maintain clean, mess-free homes and gardens with confidence.
Retailers are invited to explore the full portfolio of new launches and brand updates at stand 9E35-F36. From patio care to plant nutrition and pet solutions, Sipcam Home & Garden is delivering innovation that inspires.