As one of the most recognisable decorative aggregate and garden accessory brands, the market has come to expect big things from the company when it exhibits at Glee (10th – 12th September, NEC Birmingham). This year is no different, however Deco-Pak’s Marketing Director, Craig Hall, confirms that this year they’ll be doing things a little differently!
As always Deco-Pak will be showcasing its market leading product offering which includes decorative aggregates, paving and patio solutions, DIY and building products, plus a popular range of horticultural sands and gravel including the best-selling Chelsea Garden collection. However, the way in which these products will be displayed will be unlike anything seen before on the Deco-Pak stand, introducing true retail theatre.
Retail Theatre demonstrates how decorative aggregates can take centre stage
This year the Deco-Pak stand will be divided into a number of distinct retail theatres – Sustainability, Zen & Wellness, Play, and Enhance - each addressing key consumer trends, and utilising a wide range of products to help retailers understand how to better merchandise core decorative aggregates, and also how cross merchandising can help to drive multiple sales. In fact, Deco-Pak believes so strongly in this concept that their displays will feature almost 25% of products sourced from other suppliers. Look out for pots from Woodlodge, play pits from Chad Valley and plants from garden centre retail partners which together will help to ‘create the look’ within potential retailer settings.
Craig explains: “Our aim for Glee, and also the coming season, is to get retailers to look at decorative aggregates with a fresh pair of eyes. For too long, aggregates have been located in the back corner of the store, often a secondary thought when compared with other products. However, we’re making it our mission to bring decorative aggregates to the fore. After all, very few products can boast the same transformative credentials as decorative aggregates. In just one weekend, or even in a few hours, consumers can reinvent their garden space with the help of aggregates, which also offers significant cost savings when compared to large projects such as decking and even patios. It’s this “chance to change your lifestyle” that is driving our strategy for the coming season, and the reason behind our new look for Glee 2019.”
Celebrating 15 years with a special prize draw
Glee 2019 also marks the 15th anniversary of Deco-Pak, with the company celebrating its journey from humble beginnings to the behemoth is has become with some special on-stand prize draws. Four amazing getaways are up for grabs, each designed to align with the four themes that will shape Deco-Pak’s Glee content. Open to any retailers that place an order at the show, the winners can enjoy:
- Zen and Wellness – revitalise body and mind with a long weekend spa trip for two to idyllic Milan
- Sustainability - one-night stay in an eco-friendly pod at the 100% carbon neutral Quiet Site in the Lake District
- Play - The ultimate play experience is up for grabs at Diggerland UK, located across four sites: Kent, Devon, Durham and Yorkshire. Win a family ticket for four to experience a fun-packed family play day at a location of your choice.
- Enhance - Win an unforgettable day out at the world renowned, glamourous and quintessentially British RHS Chelsea Flower Show 2020. A fantastic day to remember the Best of British with two VIP tickets courtesy of the Chelsea Horticultural Range from Deco-Pak.
Find out more
To witness Deco-Pak’s new retail theatre concepts, and to see how the brand is brining decorative aggregates to the fore, please visit the company on stand at Glee 2019, Hall 20, stand Y40-Z41.