Woodlodge, the UK’s leading supplier of pots, containers and outdoor living accessories, will take the wraps off its newly branded Water Studio range at Glee (NEC Birmingham, 10th – 12th September) – a stylish line-up of plug-in-and-go water features that are set to drive outdoor living sales in 2020.
Featuring innovative branding, Woodlodge’s aquatic offering will be split into five key ranges, helping retailers to cater for a wide spectrum of consumer tastes. The Blossom, Modena, Classic, Earthenware and Indoor ranges will offer inspirational designs that appeal to shoppers looking for the ultimate in style and convenience.
Water Studio will retain Woodlodge’s proven approach to water features, with each model incorporating a pump. Consumers need only add water and plug-in to enjoy a relaxing water feature that blends seamlessly into any garden setting – whether it’s a balcony, urban patio, indoor area or traditional suburban garden.
Made from the finest materials and designed to bring authentic detail to outdoor spaces, each water feature comes with a 10-metre cable, allowing consumers to position units for the ultimate effect without being restricted by the location of power suppliers. In a further move to boost convenience, no water source is needed.
Michael Wooldridge, Managing Director at Woodlodge, said: “It is well documented that the sound of water adds an atmosphere of serenity and relaxation to any garden setting. Woodlodge’s newly-branded Water Studio range combines the ultimate in style and convenience, creating a line-up that will appeal to consumers regardless of the size of their garden. With a growing segment of the population restricted by limited outdoor space, Water Studio water features provide the perfect solution for consumers who crave the soothing sound of water but lack the time and space to install and maintain a traditional garden pond. The extensive range of styles incorporated into Water Studio will help retailers to expand sales in 2020 and beyond.”
Woodlodge is known for refreshing up to a third of its range each year to drive category growth and stimulate impulse sales. The company expects demand for water features to be further driven by television garden makeovers, which have proven their ability to ramp-up consumer interest in outdoor living. Retail buyers can experience the newly-branded Water Studio collection and witness the range’s extensive sales appeal, by visiting the Woodlodge exhibition space at Glee (stand 6S30-T31).
To find out more about Woodlodge’s new Water Studio collection, or the company’s market-leading product offering, visit www.woodlodge.co.uk