Spring Fair 2027 welcomes over 200 new brands
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Royal Horticultural Society
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Nutscene
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Dug Pog
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ChakaHindi White Lobster
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Cuppa Kindness
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Bayliss & Bentley
Spring Fair 2027 is strengthening its line-up with more than 200 new exhibitors already confirmed, representing a 16% increase on the same point last year. The event will take place at NEC Birmingham from 7–10 February 2027, bringing together brands and products across gifting, greetings, home, fashion, beauty, food and drink, and children’s products.
The gift category is seeing particularly strong growth, with 78% more new exhibitors than at the same stage last year. Around a third of the brands exhibiting in February will also be making their Spring Fair debut, giving buyers the chance to discover new suppliers and products.
A series of curated destinations will help visitors navigate the expanded offer. New for 2027 are The Gift Edit, The Design Edit, The Fashion Edit and The Conscious Fashion Edit, each designed to bring together relevant brands and products for buyers.
Spring Fair will also bring a strong international dimension to the show. While most new businesses are UK-based, exhibitors will also be travelling from Hong Kong, Australia, Nepal, France, Zimbabwe and India, adding a mix of creativity, craftsmanship and different perspectives to the product offering.
The event’s New Business Pavilion and New Business packages will give emerging and growing companies the opportunity to meet buyers and introduce their products to the retail market. Businesses taking part include children’s and toy brands Anxious Alfie, Magic Mesh, SparkCards and SCHOENHUT, alongside gift companies Crocreate, Leonie Tucker Designs, Fuchsia and Fig, and The Twisted Willows Candle Co. Jen Jenivive will also bring a bold range of books, mugs, clothing and merchandise.
The show will welcome 18 winners of the 2027 Spring Fair x #SBS Small Business Sunday competition to the dedicated #SBS Village. The winners will receive fully funded stands, giving them the opportunity to present their products to thousands of retail buyers. Now in its eighth year, the partnership with retail entrepreneur Theo Paphitis has awarded more than 100 free exhibition stands to small businesses. This year’s intake is a record, representing a 50% increase on previous years.
The winners cover a wide range of retail categories, including gifts, home, greetings, beauty, food and drink, jewellery, fashion and children’s products. Featured businesses include Olive Tree Makes, which produces handcrafted clay keepsakes; Share A Little Frankie, specialising in UK-made cards and giftware featuring hand-drawn illustrations; Saffire Chocolates, a third-generation Norfolk chocolatier; Cuppa Kindness, offering mindful tea infusions; and Magic By Post, with screen-free potion kits designed to encourage imaginative play.
New brands across key retail categories
The Gift Edit will showcase brands selected for their creativity, quality and commercial appeal. Among those featured are Bayliss & Bentley, with hand-poured rapeseed and coconut wax candles inspired by British wildlife; Chickidee, offering contemporary home and lifestyle products; Mbira Home, with hand-shaped objects made in Zimbabwe; and Aromatic89, which produces home and car fragrances, candles, perfumes and cosmetics. Dug Pog adds colourful dog harnesses, collars and leads with distinctive prints.
Fashion and beauty will also feature new names. ChakaHindi, exhibiting in The Conscious Fashion Edit, offers sustainable fashion and homeware, including cotton pyjamas, tote bags, cosmetic bags and silk kimonos. In Beauty & Wellbeing, LuNiche will introduce its fragrance collections, while Welsh, women-owned business Flawless will showcase handmade skincare, body care and personal care products. Newfoundland will present its at-home testing and health information offer, while Cosy Cosmetics will bring body mists, perfumes, perfume oils, body care and home fragrance. Hesperides adds luxury handcrafted home fragrances.
Greetings and stationery will provide another source of new products. EllaJo Studio creates hand-painted illustrations inspired by nature, travel and everyday life, while Studio Pri Art applies botanical watercolours to cards, prints and tea towels. Katie Leamon, Lydia. London, Pause & Write, Fifi’s Handcrafted, Lush Lobster, The Opal Stories and Drawn by Darcy are among the other names in this area. Hallmark Cards will also exhibit at Spring Fair for the first time, showcasing cards, gift packaging and seasonal designs.
Other exhibitors reflect demand for distinctive and personality-led products. Tired Mums Coffee, roasted in North Wales, combines speciality coffee with a focus on community and parent wellbeing. Made Uncommon brings together six chocolate brands under one Certified B Corp group, while Silly Dog Designs offers personalised gifts and everyday products. Go Your Own Way produces bespoke, laser-cut wooden maps, and Quite Nice London creates food-inspired accessories and homewares.
Home and lifestyle buyers can explore A Touch of India’s small-batch wooden homewares, including trays, coasters and decorative boxes. Gardening and craft retailer Nutscene will also exhibit, bringing its heritage jute twine and gardening essentials to the show.
In children’s products, Moosel Hats & Outdoor Play combines headwear with outdoor play, while Magic Mesh, Snuggle Hunny, Guirca, Pop Out Projects and Crocreate offer further options across toys, baby products, dress-up, creative kits and craft gifts.
Fashion and accessories will include Snag Group, the UK-founded size-inclusive tights and hosiery brand preparing to launch into wholesale. STUDIO returns to Spring Fair after a ten-year break with a women’s fashion collection, while One & Eight makes its debut with contemporary jewellery and handcrafted porcelain pieces. Pixalum also returns, showcasing lightweight aluminium jewellery with colourful designs.
Spring Fair Event Director Fay Tranter said the new line-up would give retailers opportunities to discover products, create fresh displays and find brands with distinctive stories to share with customers. Buyers have also highlighted the event’s role in identifying new products and emerging trends.
Taking place at the NEC Birmingham from 7th – 10th February 2027, Spring Fair brings together more than 1,500 brands and suppliers and over 40,000 retail buyers across a broad range of product sectors.
Retailers can register for free at www.springfair.com.