Record number of new products set to be unveiled at PATS 2025
Visitors to this year’s Pet & Aquatics Trade Show (PATS) at the NEC Birmingham, 28–30 September 2025, can expect a record-breaking number of product launches, all displayed under one roof in the popular New Product Showcase.
Now held in Hall 1, PATS will feature the largest-ever line-up of entries in the Showcase, sponsored by pbwnews, offering retailers and buyers a first look at the latest innovations in pet care. Winning products, chosen by a panel of independent retailers, will be announced on the opening day.
Event director Gordon Thomas emphasised the Showcase’s importance, noting that it’s often the first stop for visitors: “It’s a not-to-be-missed opportunity for exhibitors and an essential guide for buyers.”
Exhibitors value the exposure too. William Wong of Company of Animals, a previous award winner, said, “The award boosted our brand profile and became a key part of our promotional strategy.”
Showcase entries span nine award categories including pet food, toys, accessories, grooming and aquatics, with an additional award for new start-ups.
With over 400 exhibitors and three days of business, innovation, and networking, PATS 2025 promises to be the must-attend trade event for the pet industry. Full details and exhibitor listings are available at www.patshow.co.uk.