PATS opens New Product Awards entries
Entries are now open for the PATS 2026 New Product Showcase & Awards, with exhibitors encouraged to submit their latest launches ahead of the exhibition at the NEC Birmingham from 27-29 September.
The Showcase gives buyers and retailers a dedicated opportunity to discover the latest innovations from across the pet and aquatics sectors, with every entry automatically considered for a prestigious New Product Award.
Sponsored by Leopard Co and supported by pbwnews, the Showcase will once again occupy a prominent location within the exhibition, allowing visitors to compare products before meeting exhibitors on their stands.
Products entered will be displayed alongside information including the recommended retail price and exhibitor stand number, making it easier for buyers to identify products of interest.
The awards will be judged by an independent panel of leading pet retailers on the opening morning of the exhibition, with winners announced during the Exhibitor Drinks Reception and promoted throughout the event.
Previous winners say the awards have helped raise brand profiles, secure new stockists, expand distribution and create export opportunities, underlining the commercial value of recognition.
This year's awards cover 12 categories spanning dog, cat, aquatic, reptile, small animal, bird, grooming and pet care products, ensuring innovation across the industry is recognised.
PATS 2026 will also introduce new features, including an International Pavilion and a Hosted Buyer Programme, further strengthening the exhibition's appeal to UK and overseas buyers.
The exhibition is co-located with BETA International, enabling registered trade visitors to attend both events with a single registration while meeting leading suppliers from the pet and equestrian sectors.
Visitor registration is now open at https://bit.ly/4aLE1Hp with free admission available to qualifying trade professionals. For more information about PATS 2026, including a full list of exhibitors, visit www.patshow.co.uk
New Product Award categories
This year's awards feature 12 categories:
- Cat Accessories & Toys
- Cat Food Products
- Dog Food Products
- Dog Treat Products
- Dog Accessories & Toys
- Dog Harnesses, Leads & Dog Wear
- Small Animal & Bird Products
- Pet Care Products
- Grooming Products
- Aquatic Indoor Products
- Aquatic Outdoor Products
- Reptile Products
Exhibitors can submit their entries online at www.patshow.co.uk.