PATS 2025 New Product Awards revealed
Ground-breaking pet products have been confirmed as the winners of the prestigious PATS New Product Awards 2025, sponsored by pbwnews. The awards highlight innovation and excellence across the UK pet industry.
The winners were chosen by a team of expert pet retailers, who arrived early at the show’s new home in Hall 1 of the NEC Birmingham to assess a record number of entries. More than 450 products were entered in the New Product Showcase.
Judges based their decisions on product innovation, design, quality, packaging, value for money and sustainability. They praised the high calibre of entries, noting the tremendous creativity and wide range of products that will offer consumers greater choice.
The awards were presented on Sunday, 28 September, by David Rees, editor of pbwnews, and PATS 2025 event director Gordon Thomas. The judging panel described this year’s showcase as one of the strongest to date, reflecting the rapid growth and innovation within the pet sector.
Winners included:
- Cat Accessories & Toys: Pidan Tofu and Cassava Cat Litter – praised for eco-friendly credentials and clear branding.
- Cat Food: Karnlea Cat Functional Topper Supplements – recognised for standout packaging and market potential.
- Dog Food: barkinBISTRO Pancreatic Support – filling a crucial market gap.
- Dog Treats: BrewBix Dog Treat Biscuits Trial Box – eco-friendly and well-priced.
- Dog Accessories & Toys: The DOOG Stick Family – fun, durable and glow-in-the-dark.
- Dog Harnesses & Wear: Alpha 360 Fleece Pullover by Woolly Wolf – practical, stylish and foldable.
- Small Animal & Bird: Osaka Seed Feeder from CJ Wildlife – stylish yet affordable.
- Pet Care: RunFree Bovine Colostrum Supplement by Bellas Apothecary – natural and appealing.
- Grooming: WildWash 5 in 1 Magic Mud – a unique natural spa-like product.
Together, the winners showcase the very best of innovation, sustainability and creativity in pet care, ensuring fresh inspiration for retailers and better choice for pet owners.