Outdoor entertaining heats up at Glee 2025
As demand for outdoor living shows no sign of slowing, Glee 2025 – taking place from 16th–18th September at the NEC Birmingham – will once again put a spotlight on the booming outdoor entertaining sector. With everything from garden furniture and barbecues to firepits and outdoor kitchens flying off shelves, this growth category remains central to garden centre success.
Retailers across the UK are reporting strong sales in outdoor leisure, with consumers investing in their gardens as social hubs. “The strength of the season has reignited appetite for high-quality, high-value products,” said Glee Event Director, Matthew Mein. “Glee is where the industry connects to maintain that momentum through product launches and new partnerships.”
Glee’s unique audience continues to be a major draw for brands. From garden centre operators to high street retailers and major e-commerce platforms, Glee provides unmatched retail reach – making it the UK’s must-attend event for outdoor brands looking to expand their presence.
The Outdoor Entertaining sector at this year’s show is already generating excitement. Sleek BBQ specialists BBQube are set to make their Glee debut, while international brands MYD and Kids Land – usually exclusive to Spoga – are choosing Glee as their UK showcase. Their participation signals Glee’s growing global influence.
Other confirmed names include outTrade BV, Blackstone, Quirky Barn, and the return of Barebones and Premier Decorations – a strong vote of confidence in the UK’s outdoor living market and in Glee’s role as a commercial catalyst.
With outdoor living continuing to shape consumer lifestyles, Glee 2025 promises to deliver new product discovery, future trends, and unrivalled networking opportunities. To exhibit or learn more, visit www.gleebirmingham.com or call +44 (0)203 3545 9752.