Expowest Cornwall delivers the ultimate Try-Before-You-Buy experience
For more than four decades, Expowest Cornwall has been the essential meeting place for the region’s hospitality and food retail sectors. Returning to Wadebridge on Tuesday 3rd and Wednesday 4th March, the show offers buyers a unique opportunity to reconnect with suppliers, discover innovations and experience products firsthand.
Unlike online browsing, a face-to-face environment provides the chance to see, smell, taste and compare before making purchasing decisions. With over 95% of visitors coming from Cornwall, the event is shaped entirely around the needs of local pubs, cafés, hotels, holiday lets, retailers and caterers.
Statistics underline the power of in-person trade shows: more than 80% of attendees typically have purchasing authority, while the vast majority come specifically to discover new products. Exhibitors benefit from genuine engagement, with three-quarters of attendees saying face-to-face interaction directly increases the likelihood of becoming customers.
Visitors repeatedly describe Expowest Cornwall as a source of unexpected opportunities. As Callum Hirst of Waterfront Polzeath put it, the ability to try before you buy sparks ideas for menus, improves purchasing confidence and often leads to savings. For many businesses, the show provides inspiration that simply cannot be replicated online.
Beyond product discovery, Expowest Cornwall is a chance to build relationships with suppliers who understand the region’s unique demands. Whether showcasing the latest food and drink, equipment or services, exhibitors come ready to support buyers with insight and expertise tailored to Cornwall’s market.
Businesses looking to refresh their offering for the season ahead will find no better place to gather ideas, sample innovations and make informed buying decisions. Registration is now open, and those keen to attend are encouraged to register their interest at expowestcornwall.co.uk.