Resilience and Positivity at the AIPH Recovery from Crisis Conference

Company: The HTA

On 15th September 2020, the International Association of Horticultural Producers (AIPH) brought together an impressive line-up of expert international industry speakers to share experiences of the impact of COVID-19 on the horticultural industry and the prospective outlook for the future.

The 200 plus delegates at ‘Recovery from Crisis – the future for ornamentals’, held in a virtual format for the first time, heard about the key challenges faced by the industry over the last six months, the lessons learned, and plans for the future.

Topics covered included

  • Handling crisis and coming out the other side usiness and investment implications for the sector
  • Market consolidation
  • Understanding the impact on the consumer
  • The changing dynamics for the flower industry
  • Creating a more resilient supply chain

Closing the conference AIPH Secretary General, Tim Briercliffe said “With the very real prospect of businesses facing disaster as a result of the COVID-19 pandemic it was reassuring to hear how many are emerging from this difficult period positively.

"Whilst there is a recognition that this is not the case for all, and there are challenges ahead, it is truly inspiring to see how the global horticulture industry is responding to face a bright and positive future. Innovation and best practice have come to the fore with some operational changes made resulting in lasting efficiencies for the future.

"With people spending more time in their gardens and green spaces during lockdown there is a new consumer group to nurture and understand to grow the future market.”

The conference videos and PowerPoint slides are available on the AIPH website:

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