BHETA to hold live Marketplace Day
BHETA is launching its first Marketplace Day in January as part of its drive to support suppliers through one of the most significant channel shifts the industry has ever experienced.
Taking place on Tuesday 20th January 2026 from 10:00am–3:30pm at Federation House, Vyse Street, Birmingham, the event brings together major marketplaces and leading BHETA members for a day of strategic insight, real-world experience, and actionable guidance.
Steve Richardson, BHETA’s General Manager explained, “With the decline of major high street retailers and the rapid rise of platforms such as TikTok Shop, B&Q Marketplace, Tesco, and others, suppliers are operating in a fundamentally changed environment. Marketplaces have become discovery engines, content-led brand platforms, and — critically — a replacement route to market in categories once dominated by physical retail only.
“We’ve created the BHETA Marketplace Day as a live event in direct response to member demand.”
The agenda includes:
- A strategic briefing on marketplace evolution and consumer behaviour
- Insight sessions from B&Q Marketplace and TikTok Shop
- Supplier case studies from Charles Bentley, Yale, Minky and Meyer, sharing candid experiences and practical takeaways.
Each session will explore how suppliers can differentiate beyond price, optimise content, use advertising tools effectively, and manage channel strategies that protect brand value.
Attendance is free to members and suppliers can register their places at https://www.bheta.co.uk/news/bheta-announces-first-marketplace-day-as-online-channel-shift-accelerates. Non-members can also register to attend as a ‘taster session’ if they are willing to chat the relevant BHETA sector manager about potential membership.
For more details, or to learn more about BHETA events, networking and industry support, contact the Member Services Team on 0121 237 1130 or visit www.bheta.co.uk.