In memory of Adrian Masters
It is with the most profound sadness that Origin Amenity Solutions, along with many in our industry, remember our friend and colleague, Adrian (Ade) Masters, who passed away on Thursday, 26th June 2025, after a short illness.
Ade’s journey, and contribution to the sportsturf industry encompassed working with Whitemoss, Maxicrop and Countrywide Amenity, after which he became an integral part of the Headland Amenity Sales team, later transitioning into OAS.
A much-loved and highly respected member of the OAS team, Ade dedicated almost 19 years to our business, over which time, he built strong relationships with many customers and colleagues, always upholding his values of trust, professionalism and care.
As Technical Sales Manager, Ade brought real understanding and experience to his role, but also humour, warmth, and an unmistakable passion for people. Whether working with colleagues, customers, or industry partners, he developed friendships that went far beyond business. He always took the time to connect, support, and brighten the day of those around him.
Ade’s impact stretched across our business and far beyond it. The outpouring of messages on the OAS LinkedIn page from friends, customers, and industry peers is a powerful reflection of how widely he was known and how deeply he was appreciated. Many speak of his infectious laugh, his integrity and unwavering positivity, and not least, his singing! His rendition of ‘American Pie’ was legendary and enjoyed by so many in the social times that surrounded trade shows, conferences and company events.
Andy Russell, Commercial Director at OAS, shared this personal tribute, “Ade had a special gift for connecting with people. He could walk into a room and light it up with his warmth, energy, and humour. He was a valued colleague, a trusted friend, and someone you always looked forward to seeing. It’s incomprehensible that he has been taken from us so soon and will be missed more than words can express. I’ll miss the smile in his voice and the honesty in everything he touched. Thank you for your support and friendship and for being you. Rest in peace, Ade.”
Professionally, Ade was a true ambassador, not just for OAS but for the whole industry. Personally, he was a loyal friend, a trusted teammate, and a person who made a difference simply by being himself. His absence will be felt profoundly, but his memory will remain ever-present in the stories we share and the lives he touched.
Our heartfelt thoughts are with Ade’s family, friends and all who knew him. He will be forever missed and never forgotten. With deepest sympathy from all at Origin Amenity Solutions.
In tribute to Ade and in support of others affected by cancer, we are raising funds for Cancer Research UK via JustGiving. If you would like to contribute, please visit - www.justgiving.com/page/origin-amenity-solutions Every donation is a step towards earlier diagnoses, more advanced treatments, and better outcomes for families facing this devastating diagnosis.