Hornby George PR strengthens horticultural expertise with new appointment
Hornby George PR has appointed leading horticultural voice Ross Dyke as its new in-house horticultural expert, a strategic move that significantly strengthens the agency’s specialist offer to clients across the garden and horticulture sectors.
With over a decade of hands-on experience as a grower, Ross brings a depth of practical knowledge and industry insight that will further enhance Hornby George PR’s ability to deliver authoritative, credible and compelling storytelling for its clients. Currently based at Newey in Evesham, Ross has built a reputation as one of the UK’s most dynamic and forward-thinking horticultural communicators.
Beyond his work as a grower, Ross is widely recognised for his contributions to horticultural education and outreach. He is the host of The Plant Pod podcast and the founder of Get Children Growing, an initiative developed in partnership with some of the industry’s biggest brands. Through this programme, Ross has distributed more than 14,000 free grow kits to schools across the UK over the past two years, helping to inspire the next generation of gardeners.
Ross’s influence continues to grow across multiple platforms. Earlier this month, he began writing a weekly horticulture column for the Worcester News, as well as contributing across the wider Newsquest network of newspapers, while his first book, The School Garden Guide: How to Grow, Cook, and Learn, is set for publication in September. He also organised and hosted the inaugural Pershore College Horticulture Conference in 2025, titled Helping You Grow a Better Future.
His achievements have been widely recognised within the industry, including winning The Colegrave Seabrook Foundation Smart Garden Scholarship in 2024 and being named one of six IPPS Europe ‘Six Pack’ award winners. Ross is currently completing the final year of his BSc in Sustainable Horticulture degree, due to finish in May.
Kimberley Hornby George, Founder of Hornby George PR, said: “It is an absolute joy to welcome Ross to the team. His knowledge is second to none and forms such an important part of the stories we are telling on behalf of our clients within the garden and horticulture sectors. The expert insight, third-party credibility and industry connections Ross brings will be an invaluable asset and will undoubtedly open up new opportunities for us. We are incredibly excited to have him on board.”
Ross Dyke added: “I’m really excited to be joining Hornby George PR at such a pivotal time for the gardening and horticulture industry. There is a real appetite for meaningful, educational content and I’m looking forward to supporting the team in telling stories that genuinely resonate with audiences. From mid-2026, it’s also fantastic to have Hornby George PR coming on board as sponsors of The Plant Pod podcast, which will help us continue to grow its reach and impact.”
Find out more
To learn more about Hornby George PR’s work, partnerships and strategic approach to storytelling-led communications - or to find out more about its clients and how they can support editorial plans - visit www.hornbygeorgepr.com or contact kimberley@hornbygeorgepr.com.