Emerald Eternal Green appoints Head of Sales for UK & Ireland
Company: Emerald Eternal Green
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Kevin Golding
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Emerald Eternal Green has appointed Kevin Golding-Walker as Head of Sales for UK & Ireland.
Kevin brings over 15 years’ experience in driving category growth across garden centres, florist wholesalers, retail and national accounts. His background includes a focus on artificial botanicals, garden decor, and lifestyle product categories. The appointment supports the company’s continued focus on building strong retail partnerships and expanding its presence across the UK and Ireland.
Emerald Eternal Green is a premium, design-led supplier known for its high-quality, trend-driven artificial flowers, plants and trees range.
A key focus will be supporting garden centres in particular, alongside florist wholesalers and retail partners, through more progressive retail approaches and enhanced in-store experiences to unlock new commercial opportunities.
Kevin Golding-Walker, Head of Sales UK & Ireland says, “Garden centres remain central to the horticultural retail landscape, and there is clear opportunity to further develop how products are presented in-store. By combining strong product development with more considered retail execution, there is scope to deliver improved outcomes for both retailers and consumers.”
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