Never has it been more important to stand out from the crowd. On Wednesday 15 November the HTA are holding a one-day Marketing Forum at Horticulture House, Oxfordshire, aimed at all those involved in marketing and public relations in the garden industry, bringing together experts from both inside and outside the industry.
The over 50s are the keenest gardeners of all and knowing how to communicate with them effectively is crucial to your marketing plans. Kevin Lavery from the Mature Marketing Association joins the line-up of speakers and will explore new ways of marketing specifically towards an older demographic.
Robin Moore of Robin Moore Consulting will look at branding – what it means and what it says about you. Mark Davies, Whistl will discuss the importance of direct mail and reaching valuable customers in your local area. Graham Paskett, Paskett PR will demonstrate the importance of PR and the positive impact it can have on your business.
David Denny, the HTA’s own Marketing and Insights Manager will highlight promotional ideas and activities you can take part in with the National Garden Gift Voucher and National Garden Gift Card schemes.
Other topics being covered during the event include the art of blogging and vlogging, social media advertising, an update on data protection and examples of marketing best practice from across the garden industry.