Consumer expert joins GCA conference line-up
Consumer behaviour expert Kate Hardcastle MBE has joined the speaker line-up for the Garden Centre Association's 2027 Conference, taking place at the Crowne Plaza, Stratford-upon-Avon, in January.
Kate will present on consumer trends, the future of retail and building customer trust, drawing on more than 30 years' experience advising global brands including Disney, Marks & Spencer and EVRi.
GCA Chairman Ben Harrison said her understanding of customer decision-making and changing consumer expectations would provide valuable insight for members.
Founder of Buy Smarter, Buy Greener, Kate is recognised for her work in sustainability, retail strategy and responsible business, and is a regular commentator across major international media.
GCA CEO Peter Burks said her expertise would help members better understand how to connect with customers and adapt to an evolving retail landscape.
The annual GCA Conference attracts garden centre professionals from across the UK, offering industry insight, networking opportunities and presentations from leading business speakers.
For further information and to buy tickets, please visit the GCA’s online members’ section: www.gca.org.uk. There’s an early bird 10% discount available for those booking before the end of July.