The International Vision Project (IVP) by the AIPH, is the first of its kind in ornamental horticulture to set out a forecast for the future of the global industry until 2030. ‘Production and Markets, the future of ornamentals’ is their second report.
The report asks should the ornamentals industry reposition itself? Identifying three key segments which present the greatest opportunity for growth (governments, consumers and the private sector), the report explores the industry’s potential for securing its share of future spending as well the constraints for supply and production.
This report takes an in-depth look at three of the four main production categories outlined in the first report. It presents detailed analysis and forecasts for production and demand in China and the USA (mature domestic producers), Colombia, Ecuador and Kenya (emerging exporting producers) Brazil, Mexico, Asia, Thailand, Malaysia, Philippines, Vietnam and Indonesia (emerging domestic producers). The research uses data drawn from existing and available sources and, where data was unavailable, datasets and qualitative data were gathered to generate brand new industry information and insights.
Findings from this report will help policymakers and industry players to optimise future trade flows and explore future markets and consumer segments.
AIPH Secretary General, Tim Briercliffe, says: “With deeper market intelligence, the industry can prepare and plan more effectively for changes that are likely to be realised in the future.” The AIPH project will continue to grow and develop and in so doing welcomes contributors. If you would like to join the team please contact firstname.lastname@example.org.
The first IVP report ‘Ornamental Horticulture, A Growing Industry?’ was published in January 2019. Both reports are now available free of charge and online at the AIPH website: http://aiph.org/the-international-vision-project/ . The AIPH International Vision Project is funded by Productschap Tuinbouw, Royal FloraHolland and the Taichung City Government.