Hillier Sees Growth in Semi-mature Trees

Company: Hillier Trees
  • Corylus Columa
  • Hillier tree on a lorry

Hillier Trees reports signs of confidence and buoyancy in the market, with particular growth in demand for semi-mature trees, despite a backdrop of political uncertainty. Interest in field-grown semi-mature and super semi-mature trees has been particularly strong.

Hillier has experienced almost 200% year-on-year growth in sales of 4x transplanted trees and over 40% growth in 5x transplanted trees. In this same period, there has also been over 150% growth in container-grown trees ranging from 200 to 2500litre pot size.

No Brexit Impact

There are no signs of Brexit concerns slowing down or delaying major projects, says Hillier. Growth has been particularly strong in both the Landscape Contractor and Local Authority markets, with a number of key Hillier customers involved in exciting infrastructure and greening cities projects across the UK.

Demand for British Grown Trees

Hillier has also noted an increase in customers specifying British-grown trees for projects, which appears to be driven by biosecurity concerns.

“We are the only UK tree nursery growing field-grown semi-mature trees,” comments Adam Dunnett, Amenity Sales Director at Hillier. “This is very significant for the growing number of our customers requiring British grown. Some of our trees have been growing in our Hampshire fields for over 20 years – what fantastic provenance!

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