Miracle-Gro launches new integrated brand campaign
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Miracle-Gro has launched a fully integrated brand campaign as part of a multimillion-pound investment designed to encourage more people to take up gardening and feel confident in their growing efforts.
The campaign introduces Moe and Gaz Glover as the new faces of the brand, bringing heart, humour and practical expertise to gardeners nationwide. Launching on 23 March, the activity spans TV, digital, in-store and point-of-sale channels under the message “Everyone needs a little help in the garden”.
The father-and-son duo aim to show that gardening with Miracle-Gro can be enjoyable and rewarding, rather than daunting, helping gardeners tackle everyday challenges and achieve visible results in their gardens, balconies and homes.
The characters are voiced by Steve Furst and Blake Harrison, adding humour and warmth to the campaign’s storytelling.
The activity supports Evergreen Garden Care’s wider category vision of “Grow Happiness, Enrich Your Space”, seeking to inspire pride and emotional connection through gardening while addressing barriers faced by newer or time-poor gardeners.
Alongside the campaign, Miracle-Gro has refreshed its Growing Media and Plant Food ranges, uniting the portfolio under its iconic yellow packaging and adding clearer guidance to help shoppers select the right products.
The updated packs will also feature the new Miracle-Gro Quality Guarantee, reinforcing confidence in product performance and supported by the launch of the Garden Guru helpline, offering expert advice to consumers.
From 1 March, the brand will also run a nationwide competition in more than 300 garden centres, offering daily prizes and a £5,000 garden makeover to further encourage participation in gardening.
For more expert gardening advice, visit lovethegarden.com.