GIMA AWARDS 2025

November 7 2025, by George Bullivant

GARDENA celebrate with the GIMA Sword of Excellence
Woodlodge are the GIMA Supplier of the Year - large business category
Smart Garden Products wins the Export Achievement award

The 44th GIMA Awards brought together over 440 guests and 33 garden retailers for a night of celebration at Celtic Manor Resort, Newport, hosted by Patrick Kielty. The event honoured outstanding achievements across the garden industry, spotlighting innovation, sustainability, and service excellence.

The GIMA Sword of Excellence

Winner: GARDENA UK – AquaBloom L

The coveted GIMA Sword of Excellence was awarded to GARDENA UK for its AquaBloom L, which uses Micro-Drip technology to keep up to 30 plants thriving without the need for an outside tap or power supply. Judges praised its ease of use and water-efficient design, labelling it a “winner all round”.

The GCA Supplier of the Year Awards

Large Business Winner: Woodlodge Products – Celebrated for consistently excellent service over 20 years. Runners up: Smart Garden Products, Westland.
Small to Medium Business Winner: Meadow View Stone – Noted for outstanding teamwork, prompt delivery, and innovative displays.

Gardenex Export Achievement Award

Winner: Smart Garden Products

Recognised for exceptional export growth in Europe, particularly across France, Germany, the Netherlands, Belgium, Italy, and Spain.

Sustainability Award

Winner: Elho

Elho’s Composter 200L, made from 100% recycled plastic, impressed judges with its design, affordability, and strong sustainability credentials, turning organic waste into valuable compost.

Associate of the Year

Winner: Hornby George PR

Celebrated for exceptional support and collaboration with GIMA and its members.

GIMA PRODUCT AWARDS 2025

Garden Care – sponsored by Decco

Winner: Vitax – Dahlia Feeder
Sustainability Champion: Empathy Plantworks – Empathy Bioactive Compost Improver

Vitax’s high-potash feeder, enriched with magnesium, iron, and seaweed, was commended for its effective, vibrant packaging and relevance to on-trend gardening.

Growing, Planting Equipment & Sundries

Winner: GARDENA UK – AquaBloom L
Sustainability Champion: Elho – Green Basics Composter 200L

AquaBloom L offers 14 watering schedules and is powered by the sun, delivering water directly to plant roots for efficient, healthy growth. Judges called it an “innovative solution” for water-conscious gardeners.

Garden Tools, Machinery & Implements – sponsored by Toolbank

Winner: GARDENA UK – StarCut Pro L Set
Sustainability Champion: Burgon & Ball – BoronGreen® RHS-endorsed tools

The StarCut Pro Set, a telescopic lopper with saw and adapter, was praised for its ergonomic design, range of adjustment, and ease of use for high pruning.

Outdoor Leisure – sponsored by LOFA

Winner: Woodlodge – Eco Cushions
Sustainability Champion: Woodlodge – Eco Cushions

Eco Cushions, made from recycled plastic bottles, were praised for their durable, water-repellent design and compelling sustainability story.

Plants, Seeds & Bulbs – sponsored by Gardenforum

Winner: Mr Fothergill’s Seeds – DT Brown Vegetable Seeds Range
Sustainability Champion: Johnsons Lawn Seed – Nature’s Lawn

The DT Brown range features 120 varieties, inspiring home-growing and presented with engaging, consumer-friendly packaging.

Garden Landscaping

Winner: Keter – Keter Potting Shed
Sustainability Champion: Keter – Keter Potting Shed

Keter’s Potting Shed offers a light-filled, functional workspace with innovative features and a commitment to sustainability. Judges highlighted its modern design and quality finish.

Garden Clothing & Gifts

Winner: Primeur – Bree Merryn Doormat Collection
Sustainability Champion: Primeur – Mighty Mats Eco Doormat Collection

Primeur’s Bree Merryn range combines art and practicality, featuring washable doormats with lifelike wildlife portraits printed on recycled materials, earning praise for design and eco-credentials.

Pet Care, Aquatics & Wild Bird Care

Winner: FeatherSnap (Reveal HoldCo) – FeatherSnap Smart Solar Bird Feeder
Sustainability Champion: SealStop – SealStop valve

FeatherSnap uses smart technology and solar power to deliver live wildlife experiences through a camera and app, allowing users to view and share bird activity in real time.

Garden Lighting, Water Features & Ornamentation

Winner: Altico – Whirlpool Water Feature
Sustainability Champion: L V Bespoke – Glass & Steel Feature Stakes

Altico’s Whirlpool Water Feature creates a striking vortex effect with LED lighting and elegant design, described as unique and captivating by judges.

Decorative Pots & Planters

Winner: Woodlodge – Liberty Collection
Sustainability Champion: Woodlodge – Liberty Collection

The Liberty range offers lightweight, high-quality pots crafted entirely from recycled, recyclable materials, winning praise for their robust and affordable design.

GIMA AWARDS 2025 – MARKETING AWARDS

Best Point of Sale Material

Winner: Meadow View Stone – Aggregates and Paving POS with Augmented Reality
Sustainability Champion: Elho – Green Basics Composter Promo Kit

Meadow View’s POS allows customers to see and feel products, using AR to visualise them in gardens, with a strong focus on sustainability and impactful presentation.

Best Marketing Campaign

Winner: Elho – Smart Pebble Multi-Channel Campaign

Elho’s Smart Pebble campaign impressed with its omni-channel strategy, combining data-driven insights, engaging visuals, and influencer content to simplify smart plant care and drive consumer engagement.

The Judges

This year’s panel included representatives from independent and national retailers, media, and sector experts: Sarah White (Hillier Garden Centre), Bradley Piziura (B&Q), Anthony Gould (Goulds/Choice Marketing), Casey Warwick (Decco), Katrine Taylor (Fron Goch Garden Centre), Helen Lloyd (Stratford & Warwick Garden Centres), Jo Iddon (QVC), Adam Szabo (Charlies Stores), Trevor Pfeiffer (Garden Trade News), and Kim Stoddart (Amateur Gardening).

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