The Klondyke Group’s June Rose Festival lifted rose sales by over 130%, with related products, feeds and pest control also seeing a marked uplift.
Launched on the 8th June with a VIP Evening for their Grow Rewards club members, the centres have been transformed into a sea of roses, with the sight and smell of the nation’s favourite blooms a beauty to behold.
All 22 garden centres have worked hard to create a rose journey from the front entrance through to the plant area and restaurants, with colour, quality and scent being the key words.
The VIP evenings took place in glorious sunshine, with Grow Rewards members having exclusive access to the Rose Festival, accompanied by live classical music, prosecco and canapes.
An Afternoon Tea and Rose Talk has been another highlight of the event. The talks were presented by both David Austin Roses and Klondyke’s own rose experts. The Groups rose experts had spent a full day training at the David Austin nursery in May.