Johnston & Jeff support conservation by adopting exotic bird species

Company: Johnston & Jeff
  • Maddy Johnston with Chester Zoo Adoption Certificates
  • Maddy Johnston at Chester Zoo

Feeding time at the zoo has never been so exciting for two exotic bird species at Chester Zoo.

The Pekin Robins and Wrinkled Hornbills at the charity zoo have both been officially adopted by Johnston & Jeff – one of the UK’s leading bird seed manufacturers.

Under the arrangement, the East Yorkshire company will donate bird food to the value of £3,000 to Chester Zoo each year, to help feed the large number of avian species on display.

This frees up extra money to be diverted into conservation and education projects.

Maddy Johnston, Marketing and Media Manager at Johnston & Jeff, said Chester Zoo was involved in some extremely valuable conversation work and supporting that through the global pandemic was a priority for the company

Johnston & Jeff received their official certificates of adoption earlier this month, which have taken pride of place in the company’s office in Gilberdyke.

Plaques marking the adoption will also be put up in the relevant habitats at Chester Zoo, informing all those who visit the aviaries about the adoption.

Maddy added they decided on the species to adopt at random because there were so many beautiful birds to choose from.

Adult Wrinkled Hornbills stand around 70cm tall and have a very large bill which is fused to their skull. They have black plumage with a blue eye ring. Males have bright yellow features on the cheeks, throat and chest.

They live in the Thai-Malay Peninsula, Sumatra and Borneo, and their conservation status is endangered according to the IUCN Red List.

The Pekin Robin is neither from Pekin nor a robin! It is native to the south China and the Himalayas.

Adults have bright red bills and yellow eye rings. They have a bright yellow throat, a yellow chin and an olive green back. Their conservation status is least concern, although numbers are in decline due to habitat loss.


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