This year sees GARDENA, the leading European brand for high quality garden watering and tools, add two Ambassador Stores to its roster, with the aim of increasing brand presence and further boosting sales into garden centres in the UK market.
GARDENA is diversifying its Ambassador Store portfolio with two new locations across the United Kingdom, continuing the momentum of the brand’s first Ambassador Store launch and major TV campaign last year. GARDENA is also supporting the introduction of these new Ambassador Stores with a nationwide multimedia campaign, encompassing TV, radio, print and digital media that launched this spring. The initiative also nods to the 50 year anniversary of the brand’s Original GARDENA System – a product which revolutionised garden irrigation.
The brand continues investment in the UK Garden Centre Market and promises to offer staff training to all involved in the Ambassador Store initiative, while providing inspirational and educational POS solutions and marketing assets.
GARDENA has ambitious plans for Ambassador Store expansion in 2019 and is looking to invest with retail partners interested in becoming Ambassador Stores, to offer the complete GARDENA concept. GARDENA will be launching its 2019 Ambassador Programme at GLEE later this year and invites all Garden Centre affiliates to visit stand 6M30-N31.