Consumer market research drives Allensmore’s 2017 Christmas new product development

Company: Allensmore Nurseries

Hereford-based Allensmore Nurseries new 2017 Christmas Wreath, Garlands & Table Decorations range is to be officially launched at the Four Oaks Show on 5&6 September Stand C6&7.

Following extensive consumer research into the latest consumer trends for Christmas, Allensmore’s 40-strong 2017 product range, each created by their own in-house, floristry trained designer, Victoria Atkinson, features three key themes,:

“Snow Flurry” – inspired by pristine, pure white snowy landscapes and frosted forests

“Traditional Christmas” – evoking the rich colours, scents, tastes and the spirit of Christmas

“Gilded Christmas” featuring glorious metallic golds & coppers that add a sumptuous touch of luxury to Christmas

Each product in Allensmore’s extensive Christmas range is carefully hand made in their own nursery, using fresh-cut British foliage, under temperature controlled conditions to preserve peak freshness throughout the production and delivery processes.

Allensmore’s Commercial Director, Jane Davies, commented: “In this fast-moving, digital age, our research has found that British consumers want to return more to the traditions and true spirit of Christmas. Our new 2017 product range has been specially designed with this research firmly in mind to evoke the images, colours, scents and even tastes of a traditional Christmas.

Our beautiful hand crafted wreathes, garlands and table decorations are available in a wide range of sizes and price points to appeal to the widest range of consumer tastes and needs.”

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